I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
Voice-over stuff is so much fun because you don't have hair and makeup and wardrobe. You get to show up. And there were some talented people, and we don't even know them. And they're so gifted. They can do all these accents and voices. It's really fun to do that stuff. It's really like actor camp.
It's really funny - when I'm depressed or I'm having a hard time, I'll write really fun stuff. And then when I'm really happy, I write really depressing stuff.
A lot of stuff that I'm involved in is about branding.
I mean, props to Paris Hilton because she's doing it really well and for someone that's such a wealthy heiress she doesn't really have to lift a finger at all. She was the first example of really strong branding and is obviously a very clever businesswoman. I remember recently they printed in a British magazine, they compared her to Kim Kardashian in the sales of perfume and all of this other stuff. She still makes huge revenue from all of her different business endeavors.
Sometimes interviews are fun and good conversations, but stuff like photo shoots and appearances at places where you have to meet a lot of people - I was never really made for this kind of stuff.
I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.
One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?
Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.
I've always wanted to do action stuff. I like it. You really want something that's special; that's got something special about it and not cheesy, I guess. I'll tell you something, it's fun, it's different. Comedy is difficult. Doing comedy is very difficult. Action stuff is fun.
I just like to write stuff that makes people laugh, stuff that works, a fun movie that everyone can enjoy. I'm not really worried about the packaging, marketing, and what the studios are going to run next.
Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results in startups wasting their time during the branding process.
Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.
There's only so much stuff you can buy. I have to retail the stuff. Stuff that's really really weird - it's cool, but who are you going to sell it to? I do collect some stuff. In the end, I have to run a business.
Innocence is the way you really give fun to others, create the fun part of it. The fun is created only through innocence and innocence is the only way you can really emit also the fun. Imagine this world without any fun, what would happen? But people are very much confused between fun and the pleasure. The pleasure is nice to begin with and horrible to end with. But fun is a treasure. Anything that is full of fun you remember all your life.
My boyfriend and I haven't taken a vacation in years. Usually, when we travel, I have to play. It's not really a vacation even if we do fun stuff to do because I'm always running around sound-checking and taking care of business stuff. And he is my manager, so he is taking care of more business stuff than I am.