A Quote by Logan Paul
The biggest companies in the world and brands have come to me to help sell their product to the younger generation. And I speak the language of millennials, and they respond to my content.
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I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.
Every generation trash-talks younger generations. Baby boomers labeled Generation X a group of tattooed slackers and materialists; Generation Xers have branded millennials as iPhone-addicted brats.
The younger generation watches what's interesting, not whether it's presented by someone who is as old as I am or someone who is as old as a 21-year-old. It's the material. If I did a series of conversations on things most interesting to Millennials, they would respond to it, and I do.
We have found that companies need to speak a common language because some of the suggested ways to harness disruptive innovation are seemingly counterintuitive. If companies don't have that common language, it is hard for them to come to consensus on a counterintuitive course of action.
Both companies have product ranges with world-class brands that complement each other perfectly. Our companies share a common culture and mission. By realizing synergies and with our combined financial and strategic strengths, we will be ideally positioned in tomorrow's marketplace.
We have found that companies need to speak a common language, because some of the suggested ways to harness disruptive innovation are seemingly counter-intuitive. If companies don't have that common language, it is hard for them to come to consensus on a counter-intuitive course of action.
We want to help U.S. entrepreneurs, small business owners, and brands and companies of all sizes sell their goods to the growing Chinese consumer class. Chinese consumers will get to buy the American products they want. This, in turn, will help create American jobs and increase U.S. exports.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
The biggest thing I'm seeing - and I have to be careful what I say here - is that people are tired of the old guard and the familiar brands. They're looking for more individuality and creativity, and that's coming out of this whole new wave of younger brands: Thom Browne, Michael Bastian, Robert Geller, myself.
It is very common with artists who are of a generation that has already gone by to get overly concerned with, Oh my God I have to sell to the younger generation.
There are endless consumer applications, but what excites me is how this can help people. A man who cannot speak communicates with sign language, but the average person doesn't know that language. SixthSense, if equipped with speakers, can recognize the gestures and form the words - it will speak for him.
My experience is authenticity and honesty always works best with people my age and younger, and even older. Millennials specifically really respond to keeping it real about your opinions.
If you spend seventy-two hours in a place you've never been, talking to people whose language you don't speak about social, political, and economic complexities you don't understand, and you come back as the world's biggest know-it-all, you're a reporter.
If you spend 72 hours in a place you've never been, talking to people whose language you don't speak about social, political, and economic complexities you don't understand, and you come back as the world's biggest know-it-all, you're a reporter. Either that or you're President Obama.
My brain can form thoughts that come out through my mouth. The problem is sometimes I stumble the words because I speak five different languages - we know all that - so the thing is, I like to speak the language that everybody speaks all around the world, that the WWE Universe loves... that's the language of wrestling that I do in the ring.
I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.
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