You can't expect that because you find a story and report it out that your newspaper and broadcasting company is going to want to publish and broadcast it - and you're going to be a hero.
The reality is the only place a company's culture is going to start and end is at the beginning of that company. And it always starts with the founders. So if you can't create an environment of founders and founding employees who are going to represent the company you want, then you are never going to get there. You have to look at your own network and find what you are missing. So if you don't have a female or someone who has an international perspective or a person with a bio degree, but those perspectives matter to the firm or product you want to create, then it's never going to work out.
Broadcasting golf is not like broadcasting baseball or football. You see the ball and the action through your own eyes. The story is unfolding in front of you. In golf, the story is unfolding here and there and everywhere. As the guy in the broadcast tower, you're getting it all on screens and from reporters in the field. It's a tricky business.
The anti-hero or hero usually has a journey or quest so they are interesting as you find out what's going to happen, what they are looking for. What are they trying to do? Sometimes what they do is heroic or comes with a price or sacrifice or maybe the way they do things isn't so great and that's when they become anti-heroes. But the journey of an anti-hero combined with a good story done well is always worthwhile.
You know how they say, "Find your voice"? That's your voice, in your pajamas. And it doesn't mean that you're going to publish it or print it or people are going to see you in your pajamas. It just means you are going to construct the foundation in your pajamas, in that voice.
You find a story - or more importantly, you find some characters - that you want to be around as a filmmaker. The style and how we're going to shoot it and how we're going to design it and how it's all going to feel and look depends on that story. They tell me how I should shoot it.
I don't think "I'm going to publish this as fiction" but I think "I'm going to tell this story to a friend" and then I start telling the story in my mind as the experience transpires as a way of pretending it's already happened.
When a movie is being made out of a book, there is a mixed reaction on the part of fans because they are both extremely excited and they are also terrified. 'They are going to take my story, and they are going to mess it up; they are going to ruin it; they're going to do this; they're going to do that.'
I want to know if I look up a whole lot of books about some form of cancer that that's not going to get to my insurance company and I'm going to find my insurance premium is going to go up by 5% because they've figured I'm looking at those books.
If you want to write, write it. That's the first rule. And send it in, and send it in to someone who can publish it or get it published. Don't send it to me. Don't show it to your spouse, or your significant other, or your parents, or somebody. They're not going to publish it.
Starting a company, your success is going to be very dependent on how you adapt. You're going to make decisions, you're going to make bets; most of them are going to turn out to be wrong.
Drug users made me. They taught me. I didn't know how to work a scale; I didn't know what a gram was. Drug users taught me the business. They're going to teach it to the next guy, because they want a good drug dealer, one they can trust, one that's not going to rob them, one that's not going to cheat them out of their money, one that's not going to sell them fake dope. That was me. They're going to find another one because they're going to be looking for that guy every single day until they find him.
I won't necessarily make new music because when you make a record there are these great expectations on the side of the record company who are going to produce your record, promoters that are going to do your shows. They want you to do interviews, they want you to play shows. I mean, they want it to be a campaign.
You know, we're each the hero of our own story and we perceive what's going on around us, and especially in a relationship, from the kind of viewpoint of, 'Well, this is my story, and I'm the hero of that, and I justify what I do around it.'
In tech-land, no one cares what kind of car you drive, and frankly, they're not going to find out anyway. You're not going to go to lunch together, because you're going to be sitting in your cube with a brown bag eating lunch.
Open your newspaper - any day of the week - and you will find a report from somewhere in the world of someone being imprisoned, tortured or executed because his opinions or religion are unacceptable to his government.
If you find a story that everybody likes and everybody relates to in some way, then you know you have a good story. But if you're telling a story and all the women are going, 'I'm checked out of this, I just don't really care,' then you're going to have some problems.