A Quote by Luis Fonsi
I treat every album as a new beginning, so I'm asking myself, 'What is pop music now? What are people consuming?' and I take these things into effect.
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I did a pop album, 'Sogno,' in 1999. I think it's important to record another pop album because many people love pop music. By this kind of repertoire, some people can later discover classical music.
In an odd way I thought I was lowering the bar for myself, in saying, well, I'll make a pop album. But in a way it's kind of harder to make pop music. It's like the more abstract you get with music, you get into that emperor's new clothes thing, where you can go anywhere, and just claim that your audience may not be prepared to go with you. But with pop music, I think everybody understands the form, everybody knows what it's meant to do. So I would say it's harder to write that kind of music.
I'm not a pop rapper. That's nothing against pop music - I love pop music. I've jumped on pop records for people and still will, but I'm not a pop artist. I didn't start from there. I started in underground music. I consider myself an underground artist, as well as a producer.
With this new album, I prepared for it a long time, and I was happy with the songs and the production. I felt that I proved myself with the first album, and with this new album, I just want to share some of my music. And that was always my feeling and my intention.
I've reinvented myself every year since 1998, and my style's still changing. It's grittier now. I always gotta try something new. I've grown up. Then I was rapping; now I do music, I write albums. But my distinctive voice and style, people still can't catch it. They're still asking me, "What were you saying on that song?".
Live we're a lot louder and noisier on the album. I think for the album we took a lot of time for the songwriting and we wanted to make good pop music, and I think there's plus and minuses to doing pop music and noise.
I can't help what people write or think. If somebody thinks I'm a serious archivist, they're wrong. That's been a problem. It's a shame people take that attitude, because it affects how they listen to the music. It's a big mistake to treat any pop music that way.
I see myself in pop culture. I listen to pop music, I do pop things, and I'm also a scientist.
I feel like kids that grew up in New York City or in L.A. were exposed to all these subcultures and subgenres, whereas I was only exposed to the poppiest of pop music so I never had this negative connotation towards pop music. That's not South African music having an effect on me, but just how international music was filtered through South Africa affected me. It gave me a not-negative connotation towards pop music growing up.
I think pop music is in such an exciting place right now, and I do kind of credit that to Lorde with 'Royals.' I think that song changed everything in the pop scene. All of the sudden, alternative pop music became pop music.
I realized I couldn't get bookings as a performing artist on the road, as it were, I could not make a living in music without going on the road, but I couldn't get booked without a new product. People say, "Where's your new album?" Well, I have no new album, and I'm not going to have a new album. They said, "What are you doing?" I'm performing music that I've done my entire life that I've never performed, and I'm promoting material that I haven't promoted.
I recognise a lot of myself in these kids who enter shows like Pop Idol. It's very hard to get into the music industry and you have to take every opportunity that you can. Something like Pop Idol is a great opportunity but unfortunately, I think it's tainted by the people that make these shows.
You know when I started playing music as a young man I felt the need to be noticed and to prove myself. My motivation is much different now but what's still left is the love of music and the joy of entertaining people- the feeling that I make a difference, giving something back rather than just taking. Every year or two I come out with new music, or new arrangements of old music which keeps my show fresh.
With 'Torches,' I wanted to make a great pop record; I wanted every song to be exciting, not to have too much space, no long pieces of music without vocals. I kind of wanted to write the perfect pop album.
So dance music is now pop music. So now, as a dance producer, what do I have to do? So I'm starting to do alien music, because pop is not pop anymore; we need to go alien to be independent.
I’ve always thought that if comics are a part of pop culture [then] they should reflect pop culture, but a lot of the time comics, superhero comics especially, just feed on themselves. For me, comics should take from every bit of pop culture that they can; they’ve got the same DNA as music and film and TV and fashion and all of these things.
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