A Quote by Lupe Fiasco
360 deals are the new things of the industry. It's not about selling records; it's about selling T-shirts, getting a piece of your publishing, getting a piece of your touring, and all these other kind of properties.
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The touring business is obviously critical to selling records, building fan bases, selling T-shirts, fulfilling sponsorship commitments.
I'm always happy when I hear about people selling records or selling books or selling movies. It makes me proud of them.
I've noticed that when I am selling a lot of records, certain things become easier. I'm not talking about getting a table in a restaurant.
Selling is the most important skill as an entrepreneur. I'm not talking so much about selling a product so much as selling yourself, team, and deals.
Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.
When no one's buying your records, it's easy to justify selling a song. But once you start selling records, you can't really justify having two songs in Cadillac commercials. It looks greedy. And it is greedy. This whole music thing should be about music.
The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.
Occasionally, I hear grumbles about everything being a series or a trilogy, but apart from the question of them maybe selling more books, I think that there's a real problem in trying to introduce a new world or a new concept while also getting your reader to pay close attention to your characters and themes.
...There is no end to the making and selling of things there is no end to the making and selling of things there is no end... Man, it occurs to me, is a joyful, buying-and-selling piece of work. I have been wrong, dead wrong, when I've decried consumerism. Consumerism is what we are. It is, in a sense, a holy impulse. A human being is someone who joyfully goes in pursuit of things, brings them home, then immediately starts planning how to get more.
When 'Ice Ice Baby' was selling a million records a day, I bought several properties: a home next to Michael J. Fox in L.A., a palace in Miami and a mountain cabin in Utah. Then, a few years later, I took a break from touring, saw that my properties had cobwebs, so I sold them, and - to my surprise - I made a huge profit!
Writing isn't about making money, getting famous, getting dates, getting laid, or making friends. In the end, it's about enriching the lives of those who will read your work, and enriching your own life, as well. It's about getting up, getting well, and getting over. Getting happy, okay? Getting happy.
Sunday is a likely day to write a poem. Because poetry is a piece of language flying around: you'll find notebooks, something on your phone. It's about finding them and getting them off that crumpled piece of paper and onto my computer.
Have you seen some of the crap they're selling as exercise equipment now? How about that Suzanne Somers? She should have been thrown in jail for selling the piece-of-crap Thigh Master. It just develops a little muscle on the inner thigh. What good is that?
The biggest kick is reading something new and exciting and then getting other people to share your enthusiasm. Beyond all the cant and hypocrisy in publishing, that's what it's all about.
Some dudes get stubborn and get characterized as, you know, you getting a couple of dollars, selling a couple records, your flow is alright and the people got you gassed, and then you start putting yourself in a bubble and you don't want to blend in with the new and what's going on.
I think the 360 deals are what stands out to me, first and foremost. I never would have dreamed that record labels would be taking a piece of touring, merchandise, and everything else. The world has changed so dramatically from when we first started.
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