A Quote by Lynne Tillman
You know how some people are upwardly mobile? I'm sort of downwardly mobile in the publishing world, because of my sales figures and also because of the kind of books I write. Everything really counts on sales. I started out with a bigger press, my first few books. But I've always done some things with independent and small presses and small magazines and I always will.
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However, if I can expand this to Top Cow or Avatar I'm helping the sales, however small, on my Marvel books because I'm almost certain to pick up some new readers.
When I started publishing - my first novel came out in 1990 - there were no options for publishing science fiction in Canada. There were no small presses, and the large presses simply would not touch it at all.
From my teenage years on, I sought out Native elders from many tribal nations and listened to their words. I also started a small press, The Greenfield Review Press, and became very involved with publishing the work of other American Indian authors, especially books of poetry.
There's a reason that so much good material is coming down to the small presses: it's difficult to turn a profit, all things considered. But you can't go into small press publishing and complain about the money. Our Little Island publishing just needs to survive. If we're still around in a few years - in vaguely the same shape as we are today - then, to me, that's success.
Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.
Indeed, being a beginner is very difficult right now. Book publishers are in a crisis, sales are dwindling, and publishing houses are losing money, doing their best to survive. It's a sign of the times, the emergence of new kinds of entertainment -- there's nothing we can do about it. I don't think books will perish for good. They could become less widespread, though, falling even further behind movies and computer games. But we shouldn't be afraid of this, because books will always remain the entertainment of choice for intelligent people, of whom there are still many in this world.
Ibotta represents the future of how mobile technology will be used to drive both in-store and online sales. Not only does Ibotta allow retailers to drive sales directly in store, but it also allows them to see what type of media engagement has the largest effect on resulting customer purchases.
The thing about 'CD:U.K.' was, because the show started quite small with small viewing figures and it built and built, the bigger the figures got, the better and bigger the pop star you got.
Memoirs are going to be problematic sells for a while, though, because even if memoir means "based in memory," right now, in the collective mind, memoir means "recovery." When my agent and I started looking at small presses the possibility for my book, I realized most small presses were not publishing memoir, because they don't want to be associated with the genre that Mary Karr calls, half-facetiously, "literature's trashy cousin."
I've always wanted to write, but coming from a small-town background - I was born and brought up in Ludhiana - you think you're not the kind of literary person who will write books that will sell. There was always a kind of defensiveness in me.
I think of this a lot in the terms of books. Of course there's a big to-do culturally about e-books versus print books, sales models. The paradigm has changed but my perspective on it is that there's not going to be another paradigm to alight on because everything will continue to evolve so quickly that our brains won't be able to keep up with it.
I always find out after the fact that the books I've been writing were actually some sort of therapy, some sort of, you know, self-examination that I had to write the book in order to complete.
There are a lot of people out there who will write books, in which everything turns out nicely and the bad guys lose, the good guys win, the boy gets the girl and they live happily ever after. There's a million books like that and if that's the comfort you're looking for, you should read those books and not my books because that's not the kind of book that I am interested in.
What do you have in mind after you graduate?" What I always thought I had in mind was getting some big scholarship to graduate school or a grant to study all over Europe, and then I thought I'd be a professor and write books of poems or write books of poems and be an editor of some sort. Usually I had these plans on the tip of my tongue. "I don't really know," I heard myself say. I felt a deep shock, hearing myself say that, because the minute I said it, I knew it was true.
People start panicking because they think it's the end of everything. But the fact is, you know, books survived movies; books survived TV. Books are surviving manga and anime. Books will always be there in one form or another. You just have a larger palette of entertainment options.
My idea was always to start with a small press and then move up to a national press. I had those goals for my career from the time I was a very young woman. I wanted to win a local award, then I wanted a state or national award. Small press, big press. Some women fantasize about their weddings, their husbands, and children. I fantasized about what I wanted to accomplish with my books.
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