A Quote by M. J. Rose

PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages. — © M. J. Rose
PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.
I don't finish a lot of the books I read. I get enormous pleasure from reading half f them, two-thirds of them, even incredibly good books. But I don't feel it's my duty to finish them. I read the last few pages and find out what happens at the end.
The writer I adore is Ivy Compton-Burnett.I couldn't get more than a few pages in when I first read her. In many ways, she is very clumsy and her plots are rubbish. But we don't read her for that. There are pages and pages of dialogue. What it requires is real effort and attention.
Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
They say nobody has the attention span to read great books early in life. If I start to read something good, I'll look and it's 86 pages already. Attention span. What are they talking about? If it's good, it'll drag you in.
Read not to contradict and confute; nor to believe and take for granted; nor to find talk and discourse; but to weigh and consider. Some books are to be tasted, others to be swallowed, and some few to be chewed and digested: that is, some books are to be read only in parts, others to be read, but not curiously, and some few to be read wholly, and with diligence and attention.
In the past few years I've assigned books to be read before a student attends one of my weeklong seminars. I have been astonished by how few people -- people who supposedly want to write -- read books, and if they read them, how little they examine them.
I read some books that were the right books for me. I read them and I didn't even notice turning the pages anymore. I thought, "That's what I want to do with my life."
Students will read if we give them the books, the time, and the enthusiastic encouragement to do so. If we make them wait for the one unit a year in which they are allowed to choose their own books and become readers, they may never read at all. To keep our students reading, we have to let them.
'True Grit' is one of the few books my sons let me read to them - and paid attention to - when they were younger.
There is enough of free-of-charge software available on the Net to ease building internet websites and contact pages, as well as implement email marketing campaigns.
Don't patronize the chain bookstores. Every time I see some author scheduled to read and sign his books at a chain bookstore, I feel like telling him he's stabbing the independent bookstores in the back.
Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
On two or three book tours, I have visited bookstores in the Mall of America and signed copies of my books and introduced myself to store employees who I hope will sell them.
I read a lot; I tried to understand the mechanisms that made the books I liked successful, and I went that route. So, as for readers - when I think about them I like to think they read the same books I do.
I don't read books regularly, because I'm always writing them. I've written 30 books, thousands of pages.
The current publishing scene is extremely good for the big, popular books. They sell them brilliantly, market them and all that. It is not good for the little books. And really valuable books have been allowed to go out of print. In the old days, the publishers knew that these difficult books, the books that appeal only to a minority, were very productive in the long run. Because they're probably the books that will be read in the next generation.
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