A Quote by M. J. Rose

Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.

M. J. Rose

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Authors Books Budget Far Instead Many Marketing More Spend Than Too Trailer Trailers Up Wind Your

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M. J. Rose
American - Author

When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.

Simon Pegg

If I was down to the last dollar of my marketing budget I'd spend it on PR!

Bill Gates

I used to want to be a movie star so I wouldn't have to live in trailers anymore. And now that I make movies, I spend a lot of my life living in trailers.

Roseanne Barr

I don't spend unnecessarily. The problem with the industry is we don't budget our films. Plus, we spend bizarre amounts on marketing. If you have a good film and a good trailer, you don't need to spend so much.

Shoojit Sircar

Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in the trailer, you'll get bad word-of-mouth.

Saul Bass

I find making trailers really frustrating, because sometimes the worst trailers are for the best movies.

Rob Zombie

I'm a trailer junkie. I love watching movie trailers as soon as they go up.

Jonathan Keltz

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

Simon Mainwaring

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.

Christine Comaford-Lynch

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

Philip Kotler

My agency tells me I am rare because I sing, do movie trailers, and do cartoons too. I like that because it gives me variety in jobs. I don't just sit and do movie trailers, and I don't just do cartoons either. I can do both, and I feel very fortunate for that.

Jim Cummings

I think there is also a certain degree of expectation that's set up by trailers, where even if you know what's going to happen in parts of the film based on the trailer, you almost anticipate and look forward to those moments based on having seen the trailer.

Duncan Jones

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.

Jay Conrad Levinson

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Paul Zane Pilzer

This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".

Mike Moran

An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.

M. J. Rose

A Quote by M. J. Rose

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