A Quote by M. J. Rose

There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it.

M. J. Rose

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About Advertising Authors Could Cover Decided Hated Many Marketing Nothing Published Publisher Title

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M. J. Rose
American - Author

It's been more than a decade since I put that self-published novel, 'Lip Service', up on a website. Since then, many hundreds of authors have gone from self-published to traditionally published.

M. J. Rose

In the history of literature there are many great enduring works which were not published in the lifetimes of the authors. If the authors had not achieved self-affirmation while writing, how could they have continued to write?

Gao Xingjian

All the authors who've ultimately published Louder Than Words memoirs have been very happy to be chosen and excited about the possibility of having their memoir published. Even though these books deal with serious, often painful, issues, in all cases the authors felt as though writing their story would be an empowering and healing experience.

Deborah Reber

Authors need to decide if they want to keep forever to themselves, or share forever with a publisher who takes over half the cover price.

J. A. Konrath

People who know nothing about advertising, nothing about pharmaceuticals, and nothing about economics have been loudly proclaiming that the drug companies spend too much on advertising - and demanding that the government pass laws based on their ignorance.

Thomas Sowell

When the publisher here in America wanted to put the word "memoir" on the title page [of 'Winter Journal'] and on the cover, I said, "No, no, no, no, no, no." No genre whatsoever. It's an independent work not really connected to those things at all.

Paul Auster

Somewhere along the line, I realized that I liked telling stories, and I decided that I would try writing. Ten years later, I finally got a book published. It was hard. I had no skills. I knew nothing about the business of getting published. So I had to keep working at it.

Janet Evanovich

Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.

Naveen Tewari

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

Anita Roddick

One of the biggest differences between you and a traditionally published author is that a self-pubbed author is responsible for everything. Not just writing the book - but cover design, editing, producing, distribution, and publicity as well.

M. J. Rose

Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.

M. J. Rose

With a hardcover, you get two chances, a year apart, for the book to make an impact - often with a new cover featuring artfully crafted snippets of reviews, a new marketing campaign and maybe even a new publisher.

Christina Baker Kline

Just keep writing, and try to finish that novel. Remember, all authors started exactly where you are right now; the only difference between a published author and a non-published one is that the published author never stopped writing.

Julie Kagawa

[Mark] Twain was a publisher. He published General Grant's Memoirs (a big success) and had a hand in the publishing of many of his own books. He would, I think, be very keen about the question of how a book would sell.

Hal Holbrook

Your book may be a masterpiece but do not suggest that to the publisher because many of the most hopeless manuscripts that have come his way have probably been so described by their authors.

Stanley Unwin

Maybe just as many women writers as male writers could be billed as the next great American writer by their publisher. Maybe book criticism sections could review an equal amount of female and male writers. Maybe Oprah could start putting some books by women authors in her book club, since most of her audience is women.

Jami Attenberg

A Quote by M. J. Rose

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