A Quote by Ma Jun

I think there are a few brands like Nike and Patagonia which are quite progressively minded. — © Ma Jun
I think there are a few brands like Nike and Patagonia which are quite progressively minded.
An animal’s memory is not in words, they’ve got to be in pictures – it’s very detailed so let’s say the animal gets afraid of something. Like, for example you beat the dog up and they're looking at you and your Nike shoes or any sneaker or anything like a Nike, he's likely to be afraid of that - so anything without that Nike wingtip, he's likely to be fine. If you think about it, that's a different picture, than a Nike type shoe. Its specific because its sensory based.
I think that there are quite a few acts which have stayed with the basic feelings and that's good. And I see something of a swing back to that. For example there are quite a few people copying my early stuff now. Like it's become a reference point or something.
I don't shop much, but my go-to brands are Topman, John Varvatos, AllSaints, Marc Jacobs, and Theory. Of course I like Nike; that's a given.
My favorite leisurewear brands are Lululemon and Nike. They feel like a second skin, they never restrict my movements, and they keep me cool and warm.
The biggest thing that I've appreciated is that a lot of brands have stepped up and sent me stuff. As a professional runner, for many years I've been given Nike clothes. It's been kind of cool and fun to try something new and to do something that I haven't done in six years - train in non-Nike gear.
From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy performance.
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.
I work in both very strict conditions and very loose, more open-minded conditions in advertising, and Nike is by far the most open-minded of all.
I know some brands second-guess working with me because I'm a boy that likes makeup. I think brands shouldn't just appreciate boys that wear makeup, but they should embrace it. And I feel like some brands forget they need personality. I have plenty of it.
Advertising is not intended to brainwash you and make you go out and buy something; that's a real simple-minded way of criticizing it. I think advertising is just designed to make you familiar with this thing, so when you go to the store... Humans like to choose things that are familiar to them; it's just normal human behavior. So I think that when you go to the store, if your brain has been hit enough times with a certain product name, you're more likely, when you're thinking, "Which tennis shoe should I buy?," to say, "Ummm... Nike."
I can't mix different sports brands together. I would never go to the gym wearing a Nike sweatshirt and Adidas shoes.
Nike Air Max 95's - I wear them almost every day. They're super comfortable. I get a lot of gifts, so I don't really need to shop. But if I had to choose my favourite brand, it would be Nike. Nike is the best.
I joined the international stage quite late. I didn't do many of the youth age groups, so to come into the senior team and to be offered a Nike deal - a very, very low Nike deal to start with - but I was jumping up to bite the woman's hand off to sign the piece of paper.
We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.
But by shining these lights in different places, they really have uncovered things that companies in their own interest are trying to clean up. We're not going to get rid of the realities of global competition. But these companies, like Nike or Gap, have global brands that they want to protect.
If you look at the brands that I like, there are brands I like because of the clothes; then, there are brands I like because of their attitude and mentality.
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