A Quote by Ma Jun
If you publish something in traditional media, it's one-way. With social media, we get all this info coming back from those who read our posts.
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I come from a traditional media generation, you know? I'm like the last generation of that. And so the whole world has changed, ultimately. Coming into social media, Twitter, Facebook - I mean, the first social media I ever had was Tumblr.
We all know or have read about someone who has been burned on social media. We have taught our kids not to post pictures publicly that could impact their future, but we have not yet taught ourselves that texts, messages and social media posts could be used just as maliciously or with as much downside as pictures.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
ISIS uses traditional media platforms as well as widespread social media campaigns to propagate its ideology. With the broad distribution of social media, terrorists can spot, assess, recruit, and radicalize vulnerable persons of all ages in the U.S. either to travel to foreign lands or to conduct an attack on the homeland.
ISIL's widespread reach through the Internet and social media is most concerning, as the group has proven dangerously competent at employing such tools for its nefarious strategy. ISIL uses high-quality, traditional media platforms as well as widespread social media campaigns to propagate its extremist ideology.
Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.
Social media teams tend to be decentralized - a motley mix of in-house experts, off-site consultants and international partners. The result: Confusion, rogue tweets, and off-message posts are almost inevitable. The worst gaffes live on in social media infamy.
We have our own internal version of Klout. We do rate people in this way - their effectiveness on social media. Tying social into a performance measurement works. The productivity of a sales who has an effective social media presence is 3x an employee who is not active on the web.
My goal is to bridge the gap between social media and traditional media.
I'm reading the way a lot of technology executives have decried 'gatekeepers' and 'traditional media,' and that one of the promises of 'new media' was that it would break the chokehold that old media companies had on public opinion.
I think social media has amplified a lot of voices that maybe traditional media hasn't perfectly portrayed.
I think blogging and the ability to instantaneously respond to news items has changed the way we approach all media. We're seeing people talking back to columnists, and going much further in the sexual realm than most papers, even alternative weeklies, will publish. I'm surprised more papers aren't having people do what you're doing with an online only column, and to be honest, I read almost all the media I do read online, and plenty of other people do, too, so I don't know what's stopping them.
The traditional media [in China] is still heavily controlled by the government; social media offers an opening to let the steam out a little bit. But because you don't have many other openings, the heat coming out of this opening is sometimes very strong, active and even violent.
Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.
I like that with social media, you can choose how much you want to reveal. If there is an issue that requires clarification, at least you can turn to social media. You know it's coming from the horse's mouth.
People who travel in China tell me that the mood there is still very upbeat, because their media is different from our media. Chinese media emphasize how well things are going and suppress the bad news and publish the good news.
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