A Quote by Malcolm Forbes

What's an expert? I read somewhere, that the more a man knows, the more he knows, he doesn't know. So I suppose one definition of an expert would be someone who doesn't admit out loud that he knows enough about a subject to know he doesn't really know how much.
Many people will tell you that an expert is someone who knows a great deal about the subject. To this I would object that one can never know much about any subject. I would much prefer the following definition: an expert is someone who knows some of the worst mistakes that can be made in the subject, and how to avoid them.
A winner knows how much he still has to learn, even when he is considered an expert by others; a loser wants to be considered an expert by others before he has learned enough to know how little he knows.
There are four types of men in this world: 1. The man who knows, and knows that he knows; he is wise, so consult him. 2. The man who knows, but doesn't know that he knows; help him not forget what he knows. 3. The man who knows not, and knows that he knows not; teach him. 4. Finally, there is the man who knows not but pretends that he knows; he is a fool, so avoid him.
My definition of an expert in any field is a person who knows enough about what's really going on to be scared.
Every man gets a narrower and narrower field of knowledge in which he must be an expert in order to compete with other people. The specialist knows more and more about less and less and finally knows everything about nothing.
It is the tragedy of the world that no one knows what he doesn't know - and the less a man knows, the more sure he is that he knows everything.
It is a tragedy of the world that no one knows what he doesn't know - the less a man knows, the more sure it is that he knows everything.
A man’s ignorance sometimes is not only useful, but beautiful - while his knowledge, so called, is oftentimes worse than useless, besides being ugly. Which is the best man to deal with - he who knows nothing about a subject, and, what is extremely rare, knows that he knows nothing, or he who really knows something about it, but thinks that he knows all?
Every time I think I’m getting smarter I realize that I’ve just done something stupid. Dad says there are three kinds of people in the world: those who don’t know, and don’t know they don’t know; those who don’t know and do know they don’t know; and those who know and know how much they still don’t know. Heavy stuff, I know. I think I’ve finally graduated from the don’t-knows that don’t know to the don’t-knows that do.
I do think we know that a teacher who knows what he or she is doing, knows their subject matter, and knows how to impart knowledge to kids is a critical piece of closing the achievement gap.
No student knows his subject: the most he knows is where and how to find out the things he does not know
An expert is someone who knows some of the worst mistakes that can be made in his subject and how to avoid them.
Limos, from the beginning of time, they know who they're picking up, they usually have a credit card on file, they know where the pickup location is, and so there's essentially a prearrangement of sorts, and, of course, the limo customer knows the driver, knows the company, knows the rates. All we've done is make it more accessible.
Well I don't know what the city of Hollywood knows about foreign policy, but do I know that a lot of people do learn and educate themselves about policy and I don't have to be a policy expert to know that this will be a disaster.
The expert knows more and more about less and less until he knows everything about nothing.
I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He replied, "What distinguishes a great surgeon is his knowledge. He knows more than other surgeons. During an operation he finds something which he wasn't expecting, recognizes it and knows what to do about it." It's the same thing with advertising people. The good ones know more. How do you get to know more? By reading books about advertising. By picking the brains of people who know more than you do. From the Magic Lanterns. And from experience.
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