A Quote by Mandy Rose
I am not only an athlete and sports entertainer, but also have a huge passion for fitness, beauty and fashion, so I am open to many different types of brands. When it comes to brands approaching me, I just need them to be very specific, to the point of what they want and need from me.
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I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.
I know some brands second-guess working with me because I'm a boy that likes makeup. I think brands shouldn't just appreciate boys that wear makeup, but they should embrace it. And I feel like some brands forget they need personality. I have plenty of it.
I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.
Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity.
I don't use specific brands really. It's just that for my skin, I need as high an SPF factor as I can get my hands on. That's the only rule.
If you think that by threatening me you can get me to do what you want... well, that's where you're right. But - and I am only saying this because I care - there's a lot of decaffeinated brands on the market that are just as tasty as the real thing.
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
I was a huge fan of Rick Rude and Arn Anderson. There's many guys, many performers in the past who turned me into the sports entertainer I am today.
When I was working on the Olympic cookbook it was amazing to discover how different athletes need different types of diets. Everybody thinks that an athlete has to eat lots of carbohydrates, however some athletes don't need that. Some sports such as sprinting are explosive so you need a diet that will give you the energy for that moment.
I am actually very well-organized. All I need to do is open my closet and just choose. But, you see, although I carry many different choices with me, I always end up wearing a tank top, jeans and sneakers.
Whenever they tell me children want this sort of book and children need this sort of writing, I am going to smile politely and shut my earlids. I am a writer, not a caterer. There are plenty of caterers. But what children most want and need is what we and they don't know they want and don't think they need, and only writers can offer it to them.
I am the best sports entertainer in the world. I always hear, 'Sports entertainer? You're a sell-out!' Call me a sell-out if you want. I'm buying in. This is my brand. NXT is mine.
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.
Being a lifelong athlete, I am a firm believer that I am who I am today because of sports. Not only did it give me structure and a solid foundation, but it gave me a sense of failure and how to overcome failure.
The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.
As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.
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