A Quote by Mao Zedong
Take the ideas of the masses (scattered and unsystematic ideas) and concentrate them (through study turn them into concentrated and systematic ideas), then go to the masses and propagate and explain these ideas until the masses embrace them as their own
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Take the ideas of the masses and concentrate them, then go to the masses, persevere in the ideas and carry them through, so as to form correct ideas of leadership-such is the basic method of leadership.
Everybody has ideas. The vital question is, what do you do with them? My rock musician sons shape their ideas into music. My sister takes her ideas and fashions them into poems. My brother uses his ideas to help him understand science. I take my ideas and turn them into stories.
The purpose of propaganda is not to provide interesting distraction for blasé young gentlemen, but to convince... the masses. But the masses are slow moving, and they always require a certain time before they are ready even to notice a thing, and only after the simplest ideas are repeated thousands of times will the masses finally remember them.
The acts of the mind, wherein it exerts its power over simple ideas, are chiefly these three: 1. Combining several simple ideas into one compound one, and thus all complex ideas are made. 2. The second is bringing two ideas, whether simple or complex, together, and setting them by one another so as to take a view of them at once, without uniting them into one, by which it gets all its ideas of relations. 3. The third is separating them from all other ideas that accompany them in their real existence: this is called abstraction, and thus all its general ideas are made.
The art of propaganda lies in understanding the emotional ideas of the great masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of the broad masses.
One cannot overstate the childishness of the ideas that feed and stir the masses. Real ideas must as a rule be simplified to the level of a child's understanding if they are to arouse the masses to historic actions. A childish illusion, fixed in the minds of all children born in a certain decade and hammered home for four years, can easily reappear as a deadly serious political ideology twenty years later.
At the end of the day, I have a lot of ideas. I cannot give them to clubs I play for because they have their own ideas - their own sporting directors, their own general managers - of what they want to do. When you have your own ideas, the only way you can execute them is to get a club yourself.
Wherever our comrades go they must build good relations with the masses, be concerned for them and help them overcome their difficulties. We must unite with the masses, the more of the masses we unite with, the better
You cannot force ideas. Successful ideas are the result of slow growth. Ideas do not reach perfection in a day, no matter how much study is put upon them.
Cat-Ideas and Mouse-Ideas. We can never get rid of mouse-ideas completely, they keep turning up again and again, and nibble, nibble-no matter how often we drive them off. The best way to keep them down is to have a few good strong cat-ideas which will embrace them and ensure their not reappearing till they do so in another shape.
Ideas are floating like fish. Desire for an idea is like a bait on a hook. If you desire an idea, it pulls and it makes a kind of a bait. Ideas will come swimming up. And you don't know them until they enter the conscious mind. And then bingo! There it is! You know it instantly. And then more come in. If you go fishing for ideas, a lot of ideas will just pop in. And one of them will make you fall in love.
No one in this world, so far as I know--and I have searched the records for years, and employed agents to help me--has ever lost money by underestimating the intelligence of the great masses of the plain people. Nor has any one ever lost public office thereby. The mistake that is made always runs the other way. Because the plain people are able to speak and understand, and even, in many cases, to read and write, it is assumed that they have ideas in their heads, and an appetite for more. This assumption is folly. They dislike ideas, for ideas make them uncomfortable.
In every science, after having analysed the ideas, expressing the more complicated by means of the more simple, one finds a certain number that cannot be reduced among them, and that one can define no further. These are the primitive ideas of the science; it is necessary to acquire them through experience, or through induction; it is impossible to explain them by deduction.
We should go to the masses and learn from them, synthesize their experience into better, articulated principles and methods, then do propaganda among the masses, and call upon them to put these principles and methods into practice so as to solve their problems and help them achieve liberation and happiness.
These are ideas. I could say that they just came to me, but it would be more accurate to say that I went to them. Ideas - and new connections between ideas - lead you away from commonly held perceptions of reality. Ideas lead you out here. Ideas lead you into the darkness.
There are more ideas on earth than intellectuals imagine. And these ideas are more active, stronger, more resistant, more passionate than "politicians" think. We have to be there at the birth of ideas, the bursting outward of their force: not in books expressing them, but in events manifesting this force, in struggles carried on around ideas, for or against them. Ideas do not rule the world. But it is because the world has ideas (and because it constantly produces them) that it is not passively ruled by those who are its leaders or those who would like to teach it, once and for all, what it must think.
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