A Quote by Marc Benioff
Relationships with the media are really important. The media has a more important voice today than it has ever had. We don't advertise. We only have one marketing vehicle, which is editorial, and our ability to get our message out and communicate it effectively.
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The media is tremendously important for all governments that are able to communicate through the it. It doesn't mean there is a balance of editorial opinion that favors what you are doing or that the opposition doesn't have its voice, but you have to be able to effectively communicate your story through the media.
The mainstream media today has the biggest disconnect with its audience that it's ever, ever had. And as the disconnect grows and as more and more people distrust them, then the media digs in more and more and says you don't know what you're talking about, you don't know how we do our jobs, you don't know what's important.
Nothing in life is more important than the ability to communicate effectively.
I believe that nothing is more important to our ability to effectively address our present than understanding the lessons learned from those who have come before us.
So for me, you can't control the media, you have to work with media to get your message out there and you just hope that there's enough good honest reporting and people in the media that can get that job done.
Before, I was like 'Oh my God, I have to do this media, this media and this media,' but now I've learned these are stages you need to go through. If you play really good golf, you're going to get more media attention and more interest in you, and you'll get more confident handling it.
The employee relationships are important, investment in our people is important, and the ability to do work at multiple sites is important.
We have more media than ever and more technology in our lives. It's supposed to help us communicate, but it has the opposite effect of isolating us.
I want to say, however, one thing our media in America has done which didn't happen in other totalitarian states is it has very effectively stood up to Donald Trump who has obvious fascist tendencies and his - who's a temptation like all authoritarian figures to try to crush the media or make it obey him. As that - the media has, in fact, stood up to him and has refused to bow out or cower.
Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.
The role of the press and the protections which we afford it are today more important than ever before, because we dwell in a society where belief in our governments and in the strength of our institutions is declining.
We are not going to get rid of the digital media - nor should we want to - and so our challenge is to use the media to determine the truth, rather than to let the media obfuscate matters.
I think that speaking is the most important thing we can do, but let's talk about what it means to speak effectively. We can talk in an echo chamber to our friends on social media and otherwise - and that's important, that's how we encourage and educate one another.But speech that leads to action is critical. And it doesn't sound very sexy, but one of the most important ways to speak in a way that makes an impact is to vote. Speaking at the ballot box is the most important place that we speak.
The great challenge facing us today is to learn once again how to talk to one another, not simply how to generate and consume information. The latter is a tendency which our important and influential modern communications media can encourage. Information is important, but it is not enough. All too often things get simplified, different positions and viewpoints are pitted against one another, and people are invited to take sides, rather than to see things as a whole.
The message coming out of Washington, especially from our leftist politicians and the news media, is that we solve our budget problems by raising taxes on the rich. If Americans were more informed, such a message would be insulting to our intelligence. There are not enough rich people to satisfy Congress' appetite.
Social media is hugely important as a vehicle for communication. That's the reality today, whether you like it or not. The good part is that you can continually share news about yourself and your company. But it can also make the design timeline more challenging.
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