A Quote by Marc Ostrofsky
Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.
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Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.
One thing we should all understand is that we are brutally honest with search engines. You show me your search history, and I'll find something incriminating or something embarrassing there in five minutes. We are more honest with search engines than we are with our families.
Competitors argue that Google rigs its search algorithms to demote listings for competing search engines. Many of the allegations of demotion come generally from sites of pretty questionable quality, such as Nextag and Foundem. Some of Google's primary competitors in 'specialized search' clearly place well in search results - Amazon and Yelp.
Coming to the master is coming in search of your innocence, in search of your lost childhood, in search of your originality... in search of your individuality, in search of freedom.
Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of publishing companies.
Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.
If the search engines don't respect the creators, there won't be anything to search in the future because creators have to make a living too.
We never set up Yandex to imitate what others were doing. We've been in the business longer than other search engines and have created many original products.
I think as more people use the phones to access the Internet, they have a lot less patience for trying to find things on the search engines. That is because you need to figure a lot of things out for search to work.
While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.
That is really not much different from the search engines that are being constructed today for users throughout the entire world to allow them to search through databases to access the information that they require.
Search engines generally treat personal names as search terms like any others: Data is data.
China's Internet will continue to be policed and controlled, information filtered, sites prohibited, noncompliant search engines excluded, and sensitive search words disallowed. And where China goes, others, also informed by different values, are already and will follow.
Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.
Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method of interaction with the physical and virtual worlds. What is Siri but search? What are apps like Yelp or Foursquare, but structured search machines? Search has become embedded into everything and has reached well beyond its web-based roots.
Everyone and his Big Brother wants to log your browsing habits, the better to build a profile of who you are and how you live your life - online and off. Search engine companies offer a benefit in return: more relevant search results. The more they know about you, the better they can tailor information to your needs.
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