A Quote by Marc Ostrofsky
Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.
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We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal.
Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.
Google understood that if you're just a search engine, people assume you're a very, very good search engine.
Even companies that do big business online struggle to be noticed by Google users. The Web, after all, is home to some 120 million Internet domains and tens of billions of indexed pages. But every company, big or small, can draw more Google traffic by using search-engine optimization - SEO, for short.
Finding your way doesn't mean surviving, just as pleasing an audience doesn't mean twisting your editorial around search engine optimization and Facebook algorithms.
Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.
Google (and Bing and Yahoo!) don't 'owe' any company traffic. If a company has to spend more on advertising on Google, in addition to investing in search-engine-optimization, that is not a violation of any law.
Everyone and his Big Brother wants to log your browsing habits, the better to build a profile of who you are and how you live your life - online and off. Search engine companies offer a benefit in return: more relevant search results. The more they know about you, the better they can tailor information to your needs.
Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.
My practical approach based on experience is to create a website for real Internet users, not for search engine spiders.
Google (and pretty much every other major search engine) uses hyperlinks to help determine reputation. Links are usually editorial votes given by choice, and link-based analysis has greatly improved the quality of web search.
Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.
It really comes down to parsimony, economy of explanation. It is possible that your car engine is driven by psychokinetic energy, but if it looks like a petrol engine, smells like a petrol engine and performs exactly as well as a petrol engine, the sensible working hypothesis is that it is a petrol engine.
There's nothing that cannot be found through some search engine or on the Internet somewhere.
I've never been paid by or colluded with any Russian to hack the D.N.C., to create search-engine optimization tools to cause Trump's positives up and Hillary's negatives up. I've never been to Prague.
If you know what you want, you use Google. But if you don't know what you want, and you want to be surprised and find something you didn't expect, we want you come to StumbleUpon. Really, that idea of being a discovery engine versus a search engine.
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