A Quote by Marc Platt
Thankfully, as much as Hollywood is interested in brands, I think people are still looking for originality and freshness.
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There was a part of me that felt afraid of people in Hollywood going: '**** Hollywood with their total lack of originality!'.
I think true originality is perpetual. It's always rolling along. True originality is not like this award or trophy you get if you do something weird. It's with you if you have it, and it's still rolling along somewhere, you just gotta go find it. It takes time to reach that point, and understand true originality... I think we all can find it.
I don't have any interest in doing superhero franchise movies. I don't connect to the fantastic and I'm not a comic person, it's just not my thing, so I'm not looking in that direction - but ambitious films on a big scale I'm very interested in looking at. I'm interested in reality, I'm interested in people, so it's just about finding a project I'm interested in.
Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.
I think when people think about California, they think about straight Hollywood, that Hollywood glamour, whole bunch of flashes, so much paparazzi.
I think the fact that my parents are still, "Hey, great, that's great!" and not, "We need you to do this and be a star!" - it was never like that. My mom's a translator, my dad's a woodworker; that's the world I grew up in, that's the world I'm most comfortable in. The whole idea of Hollywood or any of that other stuff that unfortunately goes along with film, that wasn't part of my upbringing, thankfully.
The biggest thing I'm seeing - and I have to be careful what I say here - is that people are tired of the old guard and the familiar brands. They're looking for more individuality and creativity, and that's coming out of this whole new wave of younger brands: Thom Browne, Michael Bastian, Robert Geller, myself.
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.
You can look at stats as much as you want - and we do - but you can have too much of it. You can spend too much time looking at computers rather than looking at the real thing which is out there on the pitch. I still think that being a good judge of players is the most important thing.
Second freshness - that's what is nonsense! There is only one freshness - the first - and it is also the last. And if sturgeon is of the second freshness, that means it is simply rotten.
Building a more compassionate society is going to be a bilateral exercise between individuals and the brands that represent their aspirations, their values and their truths. People make brands. If people are compassionate, brands will be compassionate in return.
Take a commonplace, clean it and polish it, light it so that it produces the same effect of youth and freshness and originality and spontaneity as it did originally, and you have done a poet's job. The rest is literature.
They say that in Hollywood one can't be honest, but I think honesty counts in Hollywood just as much as it does anywhere else. I think it's just too much trouble to be dishonest and keep up with yourself.
When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.
There's nothing in Hollywood that's inherently detrimental to good art. I think that's a fallacy that we've created because we frame the work that way too overtly. 'This is Hollywood.' 'This isn't Hollywood.' It's like, 'No, this is actually all Hollywood.' People are just framing them differently.
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