A Quote by Marcel Wanders
Often, I'm sitting opposite a client, and I'm thinking, 'How do I convince him to not copy the best-selling product out there?' And sometimes I don't know. Really, it's smarter to be a thief.
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One of the best ways to convince someone is to use a telling example, a story, a narrative. When Steve Jobs announced a new product, he told a story, exzlaining how a product would change the world as we know it. He turned Apple into a story whose challenges and adventures you want to hear about.
What often, too often, happens in magazines is that you end up with a great editorial product, and then you're selling things that you don't really approve of.
Kanye is the best. I'm obsessed with him to the nine. There's nobody smarter, cooler. I sit for hours talking to him sometimes. There's nobody more amazing, brilliant, innovative. He talks to me and I leave him and I'm like How am I going to talk to regular people now?
It's not merely that conservatives are better at selling their product, or that they happen to have an easier-and undoubtedly simpler-ideological product to sell. It's that they know what they are selling. Liberals in general and Obama in particular cannot say the same.
Sometimes you don't need to explain how you care and love someone so much, but I really love him as a person and as a director. I wanted to be perfect for Michael Mann. I wanted to give the best of my best of my best. I don't know if I did, but I was touched by him. He's totally inspirational.
Advertising agencies primary goal is to advertise and sell themselves to the client. Selling the product to the public comes second.
For those who may not know this, Madeline recruited me specifically to help hunt and take out a serial soul thief-" "I call him Cap'n Crunch," Luca interrupted, and was rewarded with a roomful of frowns. "You know. Because he's a cereal thief?
You know, he's a bit of a rock star, but I think he's consciously learnt how to make people feel comfortable around him. Because otherwise, how could anyone act opposite him? The whole time you'd be thinking, 'My god, it's Johnny Depp!'
CEOs are often chief product officers. But for me to say I'm a chief product officer when my product is a community, I really should be thinking of myself as head of this community.
A decorator, no matter how talented, can't always get the desired results because sometimes there is resistance or maybe a lack of understanding on the part of the client. I think it is the decorator's job to work as a guide, to bring out the best qualities and the best attitudes.
When you see a space for the first time, you aren't just thinking about how to decorate it, you are thinking of architectural design, the logistics of electrical planning, etc. You need to understand all that, to give your client the best possible solutions.
I care desperately about what I do. Do I know what product I'm selling? No. Do I know what I'm doing today? No. But I'm here, and I'm gonna give it my best shot.
You wouldn't want to be called a sell-out by selling a product. Selling out was frowned on, whereas now you can major in it at business school.
I need a close contact to the client, whoever it is, and a commitment of the client to go out and do a process together. I want to do the best for him. I need his respect and his patience. I want to work with a sophisticated person who's interested in a good building and not in my name.
He was the fantasy of every girl in the country. He was so far out of realm, her world, that she should have stopped thinking about him the second the door had closed. Should stop thinking about him immediately. Should never think about him again, except maybe as a client - and her prince. And yet, the memory of his fingers against her skin refused to fade.
Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.
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