A Quote by Marco Brambilla
I never intended to become a commercial filmmaker in the first place. What I do requires time and experimentation. Commercial work is often not the best way to get the most innovative work, because it's about money and marketing. Although advertising is now embracing non-commercial people.
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Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.
As I've indicated, most books go out of print within one year. The same is true of music and film. Commercial culture is sharklike. It must keep moving. And when a creative work falls out of favor with the commercial distributors, the commercial life ends.
I have done a Hamburger Helper commercial, a Hardees commercial, a McDonalds commercial. American Express commercial.
My first commercial ever was a Dr. Pepper commercial. And then I did a Mountain Dew commercial. A lot of soft drinks.
My work is not generally in the commercial sector. However, I'm not worried by the commercial sector. I refuse to work in any other way except the way that I work.
One of the first jobs I did was a commercial, a local commercial on the Chinese channel here in Los Angeles, and the whole thing was in Cantonese, I think, and I didn't have any lines, but I was kind of the focus of the commercial.
I get people today who say, 'I first heard about you through the Stevie Wonder commercial.' The power of advertising in that way is incredible.
I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.
One clear difference between art and commercial work is that commercial work is exploitive: the work may be high quality but the intention is to sell product or tickets. Art exists with or without ticket sales.
My first professional audition - god, I've never told anybody about this - was for a test commercial, I think it was for Xbox. It involved me getting kidnapped by a granny who wanted to play the Xbox. It was very weird and I definitely had no idea what I was doing. I actually got the gig. It wasn't a commercial; it was what directors did when they wanted to show the company what they would do with a commercial.
Saturday morning cartoons do that now, where they develop the toy and then draw the cartoon around it, and the result is the cartoon is a commercial for the toy and the toy is a commercial for the cartoon. The same thing's happening now in comic strips; it's just another way to get the competitive edge. You saturate all the different markets and allow each other to advertise the other, and it's the best of all possible worlds. You can see the financial incentive to work that way. I just think it's to the detriment of integrity in comic strip art.
I really love sharing with young Canadians the changes we're seeing in the space program right now with what we call "commercial space." We have commercial cargo delivery to the space station, and now we have what we call "commercial crew," where we're going to be delivering people to low orbit on new vehicles that are being designed by Boeing and SpaceX.
I went to a few really bad commercial auditions because I needed the money, and when you booked a commercial, your life was made: you could eat.
It never occurred to me that I’d be typecast, although I was. And I never thought of the role as a commercial product, because I was… well, I was playing this slightly messianic alien. He isn’t violent, he doesn’t get his leg over the girl, he doesn’t steal, and he’s rather wry, and adorable, and mysterious. He’s lived for 900 years or something. He lives the life of the old patriarchs of the Old Testament. That’s not commercial. He’s special.
I was asked to do a test commercial shoot for an Apple product which didn't mean much to me at the time. Some music player that holds all your songs. Sounded cool to me and I never gave up an opportunity to work, especially with the possibility of it turning into a national commercial. Coolest job I did in that time.
There are two aspects to making movies: One is the feeling of wanting to push myself into stuff that I don't know how to do. Then there's the other impulse to try and earn a living. I want to be careful about not confusing those too much - not that those things can't have a healthy overlap. Plenty of people start out making work that isn't terribly commercial, and then make work that's more commercial but still good. You just want to watch out for that thing where you tell yourself that you're doing your best work when you're not.
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