A Quote by Marcus Buckingham

Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.

Marcus Buckingham

Quote Topics

Actually Ads Advertising Anti Based Consumer Creating Delivery Each Facebook Google Might Networking Own Rather Relevant Search Social Social Network Social Networking Sort Spam Targeted Than Way Welcome

Quote Author

Marcus Buckingham
British - Author

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.

Eric Schmidt

Search without Google is like social networking without Facebook: unimaginable.

Evgeny Morozov

Mahalo's business model is advertising. Yahoo, Google, Ask, AOL and MSN are all advertising-based. So I don't see anything wrong with advertising-based search.

Jason Calacanis

Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that.

Rick Smolan

While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.

Douglas Rushkoff

Google, Facebook, and other consumer web companies violate our privacy. But that's only because they have an ad-based business model. They can only make money by selling your data - and degrading the product experience with ads.

Jose Ferreira

Facebook refuses to let Google index or display content from its site. Facebook has partnered with Bing to make its results more social. Is Facebook acting to leverage its dominance in social towards a dominance in search?

Marvin Ammori

Google - and some of the other sites, YouTube and, you know - Google has an amazing search engine. The map product is incredible. So there's a sort of exchange when you put up with a bunch of ads. Facebook basically gives you access to your friends who, in theory, you had access to already. So sometimes I don't really understand the deal, but I guess it makes it slightly easier. So that's their contribution.

Tim Wu

Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo.

Eric Schmidt

While consumer social like Facebook and Twitter gets the headlines, perhaps the greatest untapped potential for social networking lies in business applications.

Ryan Holmes

The biggest innovation of all is social networking, and cellular technology is the facilitator for social networking. People are mobile; social networking is people, and the only way people connect with each other is wirelessly.

Martin Cooper

The trouble with not being into social networking is that people think you're anti-social when you're only anti-networking.

Robert Breault

Google views Facebook as a threat to its business and has been trying to launch a social-networking service to compete with it.

Daniel Lyons

In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.

Eric Schmidt

Facebook is by far the largest of these social networking sites, and starting with its ill-fated Beacon service, privacy concerns have more than once been raised about how the ubiquitous social networking site handles its user data.