A Quote by Margaret Hoover

Too many of our conversations in the media hinge on conflict delivered in three-second sound bites. — © Margaret Hoover
Too many of our conversations in the media hinge on conflict delivered in three-second sound bites.
We're a country of five-second sound bites and 30-second commercials. Eight years of one person is just too much.
Too many politicians are shifting the critical themes of our national conversations from a 'big ideas' American Brand Platform to narrowly focused, polarizing sound bites that put party philosophy before what used to be heralded as the common good. These ideas, more often than not, divide us rather than serve to bind us.
Incivility is a symptom, not the disease. We've always had partisan conflict in Congress, and we always will. Yet when I worked for a year (1970-71) on the staff of Sen. Ed Muskie of Maine, this was a different place, more collegial, more sensitive to data, more concerned about all of the American people. I think because the for-profit media prizes conflict above cooperation and sound bites above analysis, politicians have learned to adapt to those tendencies. Consequently, our public debates are dumbed down as our problems grow more complex.
I think I'm able to reach a lot of folks, despite the fact that the conventional news media sometimes says, "You know, this speech is too long," or "It's too complicated," or "He needs to have better sound bites," or what have you.
The dumbing down of American is most evident in the slow decay of substantive content in the enormously influential media, the 30 second sound bites (now down to 10 seconds or less), lowest common denominator programming, credulous presentations on pseudoscience and superstition, but especially a kind of celebration of ignorance.
The media works in sound bites. They can make you look like a genius or stupid.
If we are not serious about facts and what's true and what's not. And particularly in an age of social media where so many people are getting their information in sound bites and snippets off their phones, if we can't discriminate between serious arguments and propaganda, then we have problems.
If I have a weakness, it's probably ice cream. That's where I get lax, sloppy. I'll sneak into the refrigerator at night and take two or three bites and put it back. Butter pecan. Only two or three bites, but it shows.
American mass media culture, with its celebrities, shopping hysteria, sound bites, formulaic plots, received ideas, and nauseating repetitions, depresses me.
In this age of micro-blogging and two second sound bites, almost no one has the attention span, or time, to read more than a few sentences.
The premise of most media is that only conflict is newsworthy. And that's just not true. I think for a lot of men, too - certainly for most women - there's enough real conflict without manufacturing it. The media formula is always to have a pro and con, to say there are two sides to any issue, when in fact there may be ten sides.
Everything comes to us in fifteen-second sound bites and photo opportunities. All possibility for ambiguity - the most precious trait of any adequate analysis - is erased.
If I were the commissioner of all sports media I would issue an immediate ban on three-person announcing teams on telecasts of live sporting events. In almost all cases three is one voice too many.
The arrival of television established a mass-media order that dominated the last 50 years. This is a personal media revolution. The distinction between the old order and the new order is very important. Television delivered the world to our living room. In the old media, all we could do was press our noses against the glass and watch.
I offer myself as a leader to the people of this country because I think they're looking for solutions, not lawyers arguing over laws or entertainers throwing out sound bites that draw media attention. We need to solve the problem.
Conflict is entertaining and it's the stuff of drama - or comedy - but too much conflict, or conflict that's at too high a pitch can get annoying.
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