A Quote by Maria Popova
You enrich people with creative resources, and over time, these Lego bricks that end up in their heads eventually build this enormous, incredible castle.
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Many creative people are finding that creativity doesn't grow in abundance, it grows from scarcity - the more Lego bricks you have doesn't mean you're going to be more creative; you can be very creative with very few Lego bricks.
LEGO is universal. So many people enjoy it, from all different walks of life, all different ages, all different cultures. When I was in Africa, I had LEGO bricks with me and I met some people who had never heard of LEGO, they had never seen it before and yet as soon as I gave them a few bricks, they immediately got it.
I am confined to the Lego palate. I don't paint the bricks. I stick with what Lego has made. And the idea behind that is I do want to hopefully inspire kids to go home and create on their own. And if I do, I want them to be able to buy those very same bricks I use. So I don't alter the bricks; I just use what's provided.
I have about 4 million Lego bricks. And then a few million in storage in case something comes up. I still pay for them. I buy my bricks just like everyone else. It's by far my biggest capital expense.
When I was in South Africa, I was meeting with people who never heard of Lego bricks. And yet, when I was like, 'Here they are,' they immediately got it. They saw the appeal, were snapping bricks and creating their little creations right there immediately.
The fact that you can take LEGO bricks from thirty years ago and they still snap together with the same new LEGO brick that comes out, I mean what type of product can span generations like that, there is something really special to it.
When I was a child, Lego came in brick form, you'd buy boxes of random bricks. You used your imagination and your mind in your build.
There was a time when I was practicing law in New York and I wanted to find something else to do. So I ended up leaving the practice of law to pursue my art and it just happened to be out of Lego bricks.
If a castle gets destroyed, you just build a new one. If you wanted me to I'd build them over and over. Let's build them together.
When people go to museums and see a sculpture made out of marble, they appreciate it but it's very doubtful that they will go home and have a slab of marble they can chip away at, but people do have LEGO. I don't have any LEGO specially made for me, all of the shapes, sizes and colours I use are available in stores so that if someone is inspired to create on their own, they can go and buy the very same bricks.
We always have the necessary resources to face the storms that life throws at us, but most of the time,those resources are locked up in the depths of our heart and we waste an enormous amount of time trying to find them.By the time we've found them,we already been defeated by adversity.
I like using LEGO bricks as a medium because I enjoy seeing people’s reaction to artwork created from something with which they are familiar. …My goal is to elevate this simple plaything to a place it has never been before. I also appreciate the cleanliness of the LEGO® brick. The right angles. The distinct lines. But, from a distance, those right angles and distinct lines offer new perspectives, changing to curves.
My goal is to embrace the people, the 'natural resources' of Israel, and to build businesses with the creative Israelis.
Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.
What keeps my flame burning is, first, I'm ornery and persistent. I don't like giving up on things and I believe in my band and I just happen to have the sort of personality that really likes to see things to the bitter end. The second reason is the incredible people I've been fortunate to meet as a result of pursuing this insane, money-hemorrhaging enterprise. Literally every time I release a well-reviewed, poor-selling record, the net result is that I end up meeting more kind, like-minded, creative and brilliant people. That's really all the reward I need.
People ask me all the time what it's like to work with my mother. I feel completely blessed because, first of all, this has given us an opportunity to enrich our relationship in ways we never could have imagined. Our time together is purely creative. It's unfettered by politics or the news of the day or aches and pains or family dramas or anything else. This time together is sort of golden and protected as being just creative time, which is heavenly.
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