A Quote by Marie Forleo
I want to change how women think of and feel about marketing. It not only helps women get the results they want, but marketing brings out our best human attributes: true listening, compassion, honesty, and a spirit of service.
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Even if I wouldn't wear something myself, I think I know how women feel, how women want to look. I can really relate to women, I get on very well with women... Some women don't. I want to empower women, make women feel the best version of themselves.
I think that distributors and marketing companies realise that there are a huge number of women over 40 who want to go the cinema and see films about themselves. Women of my age don't want to be force-fed with stuff about 25-year-olds.
Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.
The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.
My site is about women who want to look good and stay active: women who don't want to suddenly become 'just mums.' But it's not true that it is only about the glamorous side. Last time I was on a plane with Romy, she was sick all over me, and I wrote a tip about travelling with a change of outfit.
People don't care what men wear or how they look. Unfortunately for women, the music industry is very visual and objectifying. The objectification of our bodies and using our bodies to sell things needs to change. A lot of this marketing stuff comes from men, so we definitely need more women behind the scenes.
Women in their thirties are much more nervous about dating. They feel time is 'running out for them. They want to get married and have a family. The women I see in their forties and fifties know what they want. They are amazing, confident women with good jobs, but they are just struggling to find someone who is their equal.
Women are age-shamed. Women should they be put out to pasture. And it's not about people trying to look like me at 60. I'm not suggesting that, but look your best, feel your best, but most of all, be your best. And it's not only for women of 60. It's about women of all age, when you're 20 till you die. Whatever era you're in, whatever decade, whatever age you are, learn how to embrace it. Don't be ashamed of it. Be proud of it, because there's no negotiation. Either you get older, or you're dead. It's that simple.
Women can learn a lot about a guy because women, for the most part, want a guy to care about their feelings, to be a guy that is responsible. Women want to attract you, but they want you to know more how they feel. When a guy has a great relationship with a dog, it really says a lot about him.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
Young women don't want to be called feminists because it's not sexy and ah they think that their mothers and grandmothers have achieved everything they want. They don't know how poor women live, how women in rural places live, how 80 percent of women in the world are the poorest of the poor, how still there are 27 million slaves, and most of them women and girls.
Women have been trained in our culture and society to ask for what we want instead of taking what we want. We've been really indoctrinated with this culture of permission. I think it's true for women, and I think it's true for people of color. It's historic, and it's unfortunate and has somehow become part of our DNA. But that time has passed.
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