A Quote by Marilyn Ferguson
The brain's calculations do not require our conscious effort, only our attention and our openness to let the information through. Although the brain absorbs universes of information, little is admitted into normal consciousness.
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Information is key to raising awareness of what our brain withholds from our conscious mind. Unfortunately we are hardwired emotion-driven thinkers. It takes effort and training to exercise introspection and mindfulness.
Many quantum physics are realizing or hypothesizing that consciousness is not a byproduct of evolution as has been suggested. Or for that matter, an expression of our brains, although it expresses itself through our brains. But consciousness is the common ground of existence that ultimately differentiates into space, time, energy, information and matter. And the same consciousness is responsible for our thoughts, for our emotions and feelings, for our behaviors, for our personal relationships, for our social interactions, for the environments that we find ourselves in, and for our biology.
If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.
I try to see what the dream might be referring to - because the information in the world is being interpreted by my brain which only has the concepts derived from our five senses. So I think of the sequences in my dream as my brain doing its very best to process information in a way it knows I can deal with.
An important verity about knowledge is that the brain works most effectively with consciously retained information. We more easily remember what we want to recall later. When we feed our fourteen billion brain cells with information that will enrich us and help others, we are really learning to Think Big.
A meme (rhymes with dream) is a unit of information (a catchphrase, a concept, a tune, a notion of fashion, philosophy or politics) that leaps from brain to brain. Memes compete with one another for replication, and are passed down through a population much the same way genes pass through a species. Potent memes can change minds, alter behavior, catalyze collective mindshifts and transform cultures. Which is why meme warfare has become the geopolitical battle of our information age. Whoever has the memes has the power.
In the field of consciousness research-and also in physics and astronomy-we are breaking past the cause-and-effect, mechanistic way of interpreting things. In the biological sciences, there is a vitalism coming in that goes much further toward positing a common universal consciousness of which our brain is simply an organ. Consciousness does not come from the brain. The brain is an organ of consciousness. It focuses consciousness and pulls it in and directs it through a time and space field. But the antecedent of that is the universal consciousness of which we are all just a part.
The human brain has left and right brain symmetry with its own nature and can process information which initially appears to have no pattern or order. However, the brain has the ability to process visual information much more efficiently.
There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.
Exact information about the functional significance of the deep sections of the brain is only obtained by working through the brain histologically in serial section.
The human brain long ago evolved a mechanism for rewarding us when we encountered new information: a little shot of dopamine in the brain each time we learned something new. Across evolutionary history, compulsively seeking information was adaptive behavior.
If the heart stops for more than two minutes, you have massive brain death. There are only two minutes between our conscious world and zero. That's how fragile our consciousness is.
Images are so prevalent that we get most of our information from them. We receive multiple layers of meaning within a very short compact picture, and that is what the right brain does best. Indeed, as our culture becomes more image-based, we're balancing our hemispheres. Through this new re-wiring, we're becoming a much gentler and kinder society.
Healthy areas that are richest in information are those areas in the wild where we can get all the information that's available to us within our human hearing range. The most valuable information throughout human evolution has been faint sounds. We tend to think in our modern world that if it's loud, if it grabs our attention, it's important. We get a lot of that in advertising. But in nature, it's the faintest sound that's important; it has determined, in the past of our ancestors, perhaps, if they will live or die. Faint sounds are the earliest clues of newly arriving information.
The human brain works as a binary computer and can only analyze the exact information-based zeros and ones (or black and white). Our heart is more like a chemical computer that uses fuzzy logic to analyze information that can't be easily defined in zeros and ones.
When confronted with information streaming from the eyes, the brain will interpret this information in the quickest and most efficient way possible. Time is energy. The longer the brain spends performing some calculation, the more energy it consumes. Considering the brain runs on about 40 watts of power (a lightbulb!), it doesn't have a lot of energy to spare.
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