Never, ever condescend to the reader. Assume you are writing for someone better and smarter than you are. This will protect you from conventionalism, faddishness, and cliché.
History has taught us: never underestimate the amount of money, time, and effort someone will expend to thwart a security system. It's always better to assume the worst. Assume your adversaries are better than they are. Assume science and technology will soon be able to do things they cannot yet. Give yourself a margin for error. Give yourself more security than you need today. When the unexpected happens, you'll be glad you did.
Critics will tell you the 'meet cute' is a tired old writing cliche, but the thing is, cliche's work - because they ring true with the reader.
Many persons think a prophet must be a good deal better than anybody else. Suppose I would condescend - yes, I will call it condescend, to be a great deal better than any of you. I would be raised to the highest heaven; and who should I have to accompany me?
You've got to be a good reader. So whatever genre that you're interested in, read a lot of books about it and it's better than any kind of writing class you'll ever take. You will absorb techniques and then in a lot of cases you can just start writing using the style of the book or the author that you admire and then your own style will emerge out of that. Be a diligent reader and then try to write seriously, professionally and approach everything in writing in a professional way.
That is as true for fiction or non-fiction. The writer has to really know their subject. It is really important to remember that the readers are a lot smarter than the writer. Also, good writing has to do with rewriting. You will never get it right the first time. So you rewrite and rewrite again until you get it right. Until you, and the reader, will be able to visualize what you're writing about.
When I teach writing, I always tell my students you should assume that the audience you're writing for is smarter than you. You can't write if you don't think they're on your side, because then you start to yell at them or preach down to them.
When I am gone what will you do? Who will write and draw for you? Someone smarter--someone new? Someone better--maybe YOU!
I make progress by having people around me who are smarter than I am and listening to them. And I assume that everyone is smarter about something than I am.
I’m here. I love you. I don’t care if you need to stay up crying all night long, I will stay with you... There’s nothing you can ever do to lose my love. I will protect you until you die, and after your death I will still protect you. I am stronger than Depression and I am braver than Loneliness and nothing will ever exhaust me.
Don't ever be afraid to hire people that are smarter than you. Just because they are smarter than you doesn't mean they have to make more money.
As an actor, early on, you learn that the audience is never wrong. And if you think they are wrong, you need to find a different way to make a living. Collectively the audience is smarter than you will ever, ever be.
I guess I think I'm writing for people who are smarter than I am, because then I'll be doing something that's worth their time. I'd be very afraid to write from a position where I consciously thought I was smarter than most of my readers.
The most difficult part of writing a book is not devising a plot which will captivate the reader. It's not developing characters the reader will have strong feelings for or against. It is not finding a setting which will take the reader to a place he or she as never been. It is not the research, whether in fiction or non-fiction. The most difficult task facing a writer is to find the voice in which to tell the story.
Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader
I think about how I conceptualize the audience. The trick is that they've got to be smarter and more worldly than me. So as I'm revising, I'm keeping that in mind. I cannot condescend, even a little bit. Every single choice that I make is motivated by that.