Every Super Bowl, I do different food each quarter from each of the hometowns of the teams competing. So I’m always hoping for cities with a gastronomic soul—not so much Indianapolis or Denver, right? For halftime we have New York hot dogs from Papaya Dog. And at the end of the game I’ve chosen a dessert based on who I think is going to win.
I never wanted our players to think the Super Bowl was the ultimate. I always talk about 'Yes, we're going to win, but what are we going to do as we're winning? What are we going to do after we win?' Winning the Super Bowl is not the destination. It's not an end point. It's what you do from here.
Sometimes you can be one of the best, but you don't accept that if you don't get the ring or win the Super Bowl. There's a lot of good teams between the Super Bowl winner and other teams. Once the Super Bowl is over, we lump everyone into the other 31, and that's not fair.
You have to have a lot of respect for hot dogs. It's completely different from sandwich. First of all, the hot dog is American. Sandwiches are not American. They're different. Second of all, a hot dog is like a pop idol. Hot dogs are cute. It's a pop image - everyone knows what a hot dog is.
When Jim Irsay called me five years ago, he told me, 'I want you to be our coach and help us win the Super Bowl.' He told me, 'We are going win it the right way. We are going to win it with great guys; win it with class and dignity. We are going to win it in a way that will make Indianapolis proud.'
Our goal was to win, to win a Super Bowl, but also to win in the right way, to be role models to our community, to represent Indianapolis, the state of Indiana and the National Football League.
Some of the best tape that I've ever studied was Mike Shanahan and John Elway in Denver, back-to-back Super Bowl win teams.
You play this game, that's what you play this game for. You play the game to go to the Super Bowl and that's the only reason why we play to win and make it to the Super Bowl. So anything short of that would not be acceptable and I think my teammates know that as well.
Celebrating Christmas without subscribing to Christianity is like watching the Super Bowl without watching a regular season game. Some people watch the Super Bowl for the commercials; others watch it for the halftime show.
Every year, I say the Seahawks are going to win the Super Bowl. There's no doubt in my mind every single year. And you have to keep in mind this was well before the Seahawks were good. This was, like, 2-14, drafting-Rick-Mirer Seahawks. I would still be saying they were going to win the Super Bowl.
The things I felt Baltimore would give me is a team that gives everything for each other and a team that wants to win and has a goal to win a Super Bowl every year.
I always have a lot of personal goals, but primarily my main goal each year is to obviously win a Super Bowl.
I believe that a bad Super Bowl halftime show is still better than a soccer game.
Every year is Super Bowl or bust, really. If you ain't shooting for the Super Bowl... I mean, I guess if you're the Browns, you're shooting for a win. Or a few wins, at least. But everybody else, you gotta be shooting for the Super Bowl.
As a football player, your mentality is that you're going to win the Super Bowl. You have to think that when you're playing the game.
Wednesday is always a ramp-up day during Super Bowl week. This is the day that players who didn't make the big game always appear or arrive in the Super Bowl city to hawk their wares or promote a sponsor, so that's why NFL Network always holds the bulk of their coverage from Radio Row at the Super Bowl Media Center.
CBS's halftime show during the 2004 Super Bowl was a new low for television.