A Quote by Mark Burnett

'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.

Mark Burnett

Quote Topics

Finance Big Big Mac Brands Coca-Cola Corporate First First One Full Gone Had Happened Helped Mac Out Part Rewards Sell Should Should Have Sponsors Survivor Thinking

Quote Author

Mark Burnett
American - Businessman
Born: July 17, 1960

It wasn't the first reality show, but 'Survivor' was the first big network hit, and I'm proud to have played a part in that history as the winner of season six, 'Survivor: Amazon.'

Jenna Morasca

Coca-Cola is little more than sugar, some flavoring, and lots of (carbonated) water. It is largely indistinguishable from innumerable other brands of cola, yet people around the world seem to think that Coca-Cola is something and they are eager to ask for it by name and even to pay a premium for it.

George Ritzer

I see myself as a survivor, and I'm not ashamed to say I'm a survivor. To me, survivor implies strength, implies that I have been through something and I made it out the other side.

Elizabeth Smart

Taoist chanting, Confucian chanting, Christian chanting, Buddhist chanting don't matter. Chanting Coca Cola, Coca Cola, Coca Cola … can be just as good if you keep a clear mind. But if you don't keep a clear mind, and are only following your thinking as you mouth the words, even the Buddha cannot help you.

Seungsahn

Coca-Cola remains emblematic of the best and worst of America and Western civilization. The history of Coca-Cola is the often funny story of a group of men obsessed with putting a trivial soft drink "within an arm's reach of desire." But at the same time, it is a microcosm of American history. Coca-Cola grew up with the country, shaping and shaped by the times. The drink not only helped to alter consumption patterns, but attitudes toward leisure, work, advertising, sex, family life, and patriotism.

Mark Pendergrast

Why more reality-based TV? You'd think that after the first 'Survivor' it would have gone away, but it hasn't. The public demands it because they get all caught up in the personal stories and want to see more and more. Every new 'Survivor' is going to show you more.

Montel Williams

I rinse my hair with Coca-Cola sometimes. I don't like my hair when it's washed - it's fine and limp - but Coca-Cola makes it tousled, like I've gone through the Amazon or something.

Suki Waterhouse

More than the Big Mac, Coca Cola, or Levi's 501 jeans, the dollar is surely the United States' signature export.

Barry Eichengreen

Survivor has been such a hit, and out of that have come so many interesting stories from people that we don't see on the big screen. We have helped make them incredible celebrities.

Mary Hart

The rewards of the wild and the rewards of the survivor go to those who can dig deep, and, ultimately, to the guy who can stay alive.

Bear Grylls

Who doesn't love an ice-cold Coca Cola? I'm not the biggest fan. So my New Year's Resolution for 2015 was to reach every corner of the world where Coca-Cola is not officially distributed.

Nuseir Yassin

Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, 'What is that?'