A Quote by Mark Cavendish

My job in the Tour is to get the sponsor's logo in the most prominent place. — © Mark Cavendish
My job in the Tour is to get the sponsor's logo in the most prominent place.
I feel like utopia is neither here nor there. It's in that sort of space where you feel the most present, and that can be on tour [or] at home. It's easier to get to that place on tour because your environment is constantly changing, and from a very primal, evolutionary perspective, you have heightened awareness when you're in an unfamiliar place, so it's easier to access that state.
Every company that wants to sponsor a fighter in the UFC has to pay a sponsor tax to get inside the Octagon, and that's why many fighters in the UFC struggle to get sponsors. In Bellator, we don't have that.
I think the biggest lesson to be learned is that it is almost impossible to just throw a logo on a video. A lot of people think that if you make a really popular video, I can get Pepsi to put a little logo on there and they will pay me a lot of money. We wanted to create something that wasn't just a "slap a logo on the video."
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
In every book I write, I try to name-check the most prominent influences, or the most prominent conscious influences.
I felt like a prisoner. In Qatar, you need a sponsor to get a work permit and you cannot leave the country unless you have an exit permit from your sponsor.
A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store logos don't need to show furniture. Just because it's relevant, doesn't mean you can't do better. The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an airplane. The Apple logo isn't a computer. Etc.
The most prominent place in hell is reserved for those who are neutral on the great issues of life.
I stay very much undercover and behind the scenes - most places I go, people don't know how important I am. But I will admit that my favorite piece of clothing to wear out is an old T-shirt from a Boston tour that does have a Boston logo. But that doesn't change anything.
A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.
Most people who want to get ahead do it backward. They think, 'I'll get a bigger job, then I'll learn how to be a leader.' But showing leadership skill is how you get the bigger job in the first place. Leadership isn't a position, it's a process.
I vacillate between feeling grateful for what I have in such hard times for the music business and being frustrated that I haven't moved up more quickly. It can be dispiriting to play the same small clubs tour after tour. You think: "When am I going to get to theatres, maybe even arenas?" But maybe that's not on the cards for me, maybe I don't have a wide enough appeal. Most days, I am happy to have the best job in the world.
When I walk into a Best Buy, I now see, right from the front door, a giant Apple logo. I see a giant Samsung logo. I see a giant Microsoft Windows logo. And those are stores within a store.
I'm in this really cool place in my career, where the stage I'm on that night, whether it's the Paisley tour, the CMT tour, or a bar with 10 people in it, it is the most important show I've ever played in my life. I go to the ends of my imagination to do something that's unforgettable every night.
Biggie has been the logo for success, the logo for doing it big - from popping champagne, the ladies, the fashion.
I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.
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