A Quote by Mark Cuban
Know your stuff. Have an angle. Know how to grow business, how to develop products, have patents and an undeveloped market that could be huge.
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Everybody told me I was making a mistake by going into this business, but I know how to grow hair as well as I know how to grow cotton.
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.
Do you know how to digest your food? Do you know how to fill your lungs with air? Do you know how to establish, regulate and direct the metabolism of your body -- the assimilation of foodstuff so that it builds muscles, bones and flesh? No, you don't know how consciously, but there is a wisdom within you that does know.
Publishing is the only industry I can think of where most of the employees spend most of their time stating with great self-assurance that they don't know how to do their jobs. "I don't know how to sell this," they explain, frowning, as though it's your fault. "I don't know how to package this. I don't know what the market is for this book. I don't know how we're going to draw attention to this." In most occupations, people try to hide their incompetence; only in publishing is it flaunted as though it were the chief qualification for the job.
Nobody talks about how Puffy went to Howard University or about Lil Wayne attending the University of Houston. All the young kids know is what they see on the videos. They don't realize that these guys have taken managerial and business courses, and know how to brand and how to market themselves. They're very smart.
I've had big record label presidents look me in the face and say, 'Your music sucks, you don't know who you are, your music is all over the place, and we don't know how to market this stuff. Pick a lane and come back to us.'
80% of all products and services that will be on the market in five years do not exist today. So therefore, always be innovative, always be creative, always think, 'What new products or services could I create, could I represent, could I joint venture?" Sometimes you can find someone else that has a fabulous product or service that you can use your existing business or resources to sell and you can double your income or sales in your business by selling somebody else's product to the same customers that are buying yours.
The business plan should address: "How will I get customers? How will I market the product or service? Who will I target?" The principles of a business plan are pretty much the same. But after page one to two, everything is unpredictable, because costs or competition will change and you don't know how things will be received by the market. You have to be able to continually adapt. Companies that fail to adapt will die. Others are brilliant at adapting.
Technology isn't simply addictive - it's addictive because it's a servant to business incentives. There are huge departments in these companies that are devoted to this and staffed by incredibly talented people who have skills that could be put to socially beneficial projects but who are now trying to find out how to make you click and how to maximize your time on a certain site, or encourage teenagers to "friend" more products and constantly engage with them.
I know what it's like to start a business. I know how extra ordinarily difficult it is to build something from nothing. I know how government kills jobs and, yes, I know how it can help from time- to-time.
I've got the knowledge and experience to know what's going on in the cage or the ring. And I know how to entertain an audience and how to use the microphone. I know my market.
Somebody who knows all about how to make the record, or how to make records, they know how to work the EQ and they know how to work the stuff, but they don't know what I want it to sound like. So it's just easier for me to do it myself.
As people, we have forgotten to be people. We know how to be doctors, lawyers, nurses, teachers, we know what to do, we know what to buy, but how do I just sit with you in your pain? How do I sit with you in your vulnerability and not betray you, not abuse you? We do not know how to do that, even in our homes.
But people don't know if I can teach the game. I know I can. My experience in Oklahoma was positive. It opened my eyes to how the game is played - the interaction among players, fans and media, how all that works. You have to know about the business of the game and how the actions of players and coaches affect the business. I think I have it down now.
At the minor-league and major-league level, you know how important your coaching staff is, but in a big market it becomes absolutely huge.
If you had women running the weed market, I think there'd be lots of different products. I know periods. I know how horrible they are, and I know enough people who suffer from them that I really want to speak to them so they can carry something in their pocketbook for relief. Or come home, get in a tub, and soak with something that will actually work.
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