A Quote by Mark Goulston

Customers are your best teachers. Learning about your customer's beliefs, values, and priorities teaches you which selling points you should emphasize.

Mark Goulston

Quote Topics

About Beliefs Best Best Teacher Customer Customers Emphasize Learning Points Priorities Selling Should Teachers Teaches Values Which Your

Quote Author

Mark Goulston
American - Psychologist
Born: February 21, 1948

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

In business, we often say that your best customers are the customers you have now. In other words, your most successful sales leads come from the selling you've already done.

Keith Ferrazzi

Many companies claim they have core values, but typically what they're referring to are generic beliefs: having integrity, making a profit, responding to customers and so on. These values only have meaning when they're defined in terms of how people behave and are ranked to set priorities.

Ken Blanchard

Every decision in your life is controlled by your beliefs and values. You may not realize it, but you have the power to choose what you believe about your life, people, money and health. You can either choose beliefs that limit you, or beliefs that empower you to move toward success. Your beliefs energize you to create the world you want to live in right now. The key is to be aware of them because what you value determines what you focus on.

Tony Robbins

Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.

Max McKeown

Selling more of what you sell has nothing to do with what you sell. It has everything to do with your prospect's wants, needs, fears, goals, values and priorities.

Don Cooper

To achieve consistently terrific customer service, you must hire wonderful people who believe in your company's goals, habitually do better than the norm and who will love their jobs; make sure that their ideas and opinions are heard and respected; then give them the freedom to help and solve problems for your customers. Rather than providing rules or scripts, you should ask them to treat the customer as they themselves would like to be treated - which is surely the highest standard.

Richard Branson

Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.

Bo Bennett

Only your customers can define quality, because it's meeting your customers' expectations the first time every time. Simply put, it's performance to the standards of the customer.

Ed Robertson

We should be about more than just selling chicken: we should be a part of our customers' lives and the communities in which we serve.

S. Truett Cathy

Sales is the most important aspect of a company, which in turn is about how well you treat your customer and stay ahead of your customer's requirements.

Mark Cuban

Often, very talented technical people find it extraordinarily difficult to take the viewpoint of customers, who are often ignorant about the technology and who may have strong and perhaps incorrect prejudices about it. The technical people may believe, deep down, that they know better what customers "should" need. Customers, of course, have a different perspective. They want products that will solve customer problems and provide other customer benefits, and will do so without undue risk or cost. Not infrequently, customers view advanced technology itself as a risk.

Barbara Bund

It is surprising how little most small business values the customers. A positive feedback from the customer is critical to your business, and what's more important is their referral.

Fabrizio Moreira

Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.