A Quote by Mark Mothersbaugh
With MTV in the '80s, you made your album but then you needed to use any money you made to create a video - instead of being able to use that money to pay for you and your band to live on while you wrote new songs. So MTV upped the ante of looking for one hit. Conceptual bands who didn't have a hit were going to lose.
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In 2011, I released my first album called 'International Villager.' I had no support, and whatever money I had made, I put it all in the album. I shot the music video for 'Brown Rang' with one lakh dollars. I spent so much money, as I just wanted to put it up on YouTube, as I knew that my market was there, and it became a huge hit.
Playing out in a band all the time at least you made money. Even if you have a hit song, it takes about two years to pay.
Good money management alone isn't going to increase your edge at all. If your system isn't any good, you're still going to lose money, no matter how effective your money management rules are. But if you have an approach that makes money, then money management can make the difference between success and failure.
You can go raise the money outside of the industry, and then what you're doing is fighting with your money to get back into the industry, or for them to use your money instead of their own. So, you got to figure out how to do it within the flow of the industry.
All of my old videos and the things I did on MTV, my old public access show - it was sort of all made for the Web, even though they were made before the Internet was broadcasting video.
You have to be objective about money to use it fairly. It doesn't make you any better or any more useful than any other person. Even if you use your money to help people that doesn't.
These are very difficult times for new artists. Back in the day, a hit song could really seep into a person's DNA with radio and MTV. A hit today is not the same as a hit twenty years ago. Now there is so much competition, it is very hard to reach the people. The music scene is so overly saturated. There are no gatekeepers like there used to be.
To me, money is a vehicle; it's a tool. I could use it as a weapon to destroy things or money can create-you can create an opportunity, you can create a charity, you can create things for your family, you can go do something for your family that nobody else would ever do. You can create educational opportunities, you can feed people overseas. And there's a tremendous leverage with money, or you can destroy people with it.
We all live in an ongoing series of calamities. I don't know of any individual who doesn't have a series of calamities. Life doesn't operate where, you make a certain amount of money, you pay your bills, you move on from day-to-day-to-day. No! What happens is, you make your money, you pay your bills, and then a new bill comes up that's completely unexpected.
Before MTV, if you put out an album that sold 50,000 copies, your band could afford not to have day jobs for a while. That meant you could stick around, put out another album or two. Maybe it would be the second or third album where you'd make the statement you'd been trying to make all along.
New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.
When I joined I was young and silly and made some very stupid decisions, being oblivious to the magnitude of the consequences. I did go a little crazy after Musafir. There was plenty of money and adulation and I would see guys going crazy for me. The songs were a big hit and it was like living the life one only dreams of.
That's what is so great about being able to record a 13-song album. You can do a very eclectic group of songs. You do have some almost pop songs in there, but you do have your traditional country, story songs. You have your ballads, your happy songs, your sad songs, your love songs, and your feisty songs.
First, you should take money and have plenty of money fueling your tank. But money becomes dangerous if you assume it's going to keep coming. Make sure you can get your burn rate to a sustainable level if you hit the brakes hard, within 90 days.
You're not going to hit it every single time, and that's why, when I record an album, I do probably close to 50 songs. Each song I record has to get better. If it's not better than the last song that I made, it'll usually linger for a couple of months, and then it'll be put on the backburner, and then there'll be another song that I do, and then it often doesn't make it on the album.
I wouldn't say that I was ever a fan of MTV. I was a guy on MTV. I don't think I was ever in the demographic of people who watch MTV. I never really watched MTV, so I'm definitely not a fan of 'Jersey Shore' or anything.
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