A Quote by Mark Parker
You don't always have to start over to create an emotional reaction to your product. It's always powerful to deliver a breakthrough, but there's also a true art to making something great even better.
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It's kind of true that they just start making the same movie over and over again. It's also true that the times dictate what kind of movies get made and what kind are not. So I'm always looking for something that's a little fresh and something that I haven't seen before.
When you start a conversation about something that is under-discussed and you use art to convey it, I think that is incredibly powerful but is always going to create waves.
One very important aspect of art is that it makes people aware of what they know and don’t know they know... Once the breakthrough is made, there is a permanent expansion of awareness. But there is always a reaction of rage, of outrage, at the first breakthrough... So the artist, then, expands awareness. And once the breakthrough is made, this becomes part of the general awareness.
I always tell people there's nothing greater than a crisis to create a breakthrough. Because that's when we breakthrough usually - most people don't proactively breakthrough - they breakthrough because they have to. And the beauty of crisis is it doesn't feel beautiful, is it melts us down. And when you're melted down you can recast your life in a new way.
Art keeps its newness because it's at once unforgettable and impossible to remember entirely. Art is too volatile, multiple and evaporative to hold on to. It's more chemical reaction, one you have to re-create each time, than a substance. Art's discoveries are also, almost always, counter to ordinary truths.
It's very helpful to start with something that's true. If you start with something that's false, you're always covering your tracks. Something simple and true, that has a lot of possibilities, is a nice way to begin.
I am always nervous about doing voice-over work. I'm always clammy and I worry, "What if my voice squeaks? What if I don't deliver it right?" Until you start saying the lines, it's always nerve-wracking, for some reason, and I've never gotten over that.
I've always believed that the best way you combat intellectual property theft is making a product available that is well priced, well timed to market, whether it's a movie product, TV product, music product, even theme-park product.
Innovation usually arises from somebody taking a product already in production and making it better: better glass, better aluminum, a better chip. Innovation always starts with a product.
With the novels, I usually start from something in my own life that I can't resolve, so I turn it into a metaphor and for months or sometimes years I'll exhaust all of my emotional reaction to this issue by making it enormous on the page.
Inventing is something that has always come very natural to me. As a child, I was always fiddling with things, making contraptions. I'd see something, go home, and try to make something even better.
So, always start with a product, always start with a customer, always start with a service and how this product or service will dramatically improve the quality of the life or the work of the customer.
The story you envision as you start out is always a great story; when the facts turn out to be different from, or more complex than, what you expected, your first reaction is always disappointment. That's when you must fight the urge to bend the story to your preconceived notions. First, it's dishonest. And second, in the end, the truth is always the best story.
Any time there is a cultural breakthrough in which this culture transcends what it's supposed to be, there's a violent reaction. So we had a black president, and it's followed by an incredibly violent reaction. It happens over and over.
Once such emotional engagement has been created - demand will always follow - yet one could say the "side product of your effort is demand" the primary purpose is to create love.
You should always have a product that has nothing to do with who you are or what people think about you... so that you never start thinking that your product is you, or your fame or your aura.
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