A Quote by Mark-Paul Gosselaar
The first thing I did was a print ad for Century Plaza. I was five.
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Instead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.
I did one print ad and thoroughly disliked the experience.
When Emily Dickinson's poems were published in the 1890s, they were a best-seller; the first book of her poems went through eleven editions of a print run of about 400. So the first print run out of Boston for a first book of poems was 400 for a country that had fifty million people in it. Now a first print run for a first book is maybe 2,000? So that's a five-time increase in the expectation of readership. Probably the audience is almost exactly the same size as it was in 1900, if you just took that one example.
I recently signed on with Lancome, and I guess it's any girl's modeling dream come true. Especially being in a beauty ad, more so because I'm French. There are so many girls out there, and I'm just so flattered they picked me. The Tom Ford fragrance ad was the first thing I did. Black Orchid is my winter scent and of course it has a nostalgic feel.
A piazza is not a plaza. The plaza is the theme park of the piazza; the plaza is the commercial version. A piazza is an empty space with no function. This is what Europeans understand.
YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad' button that you can click after five seconds to go directly to the video if you are not interested in the ad. Now, that's what I call consumer sovereignty!
Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.
I did my first play around four or five. I can't remember the first one, but I did 'Annie' when I was five.
My earliest design work was print, and that was my first love. Of course, as the years went on, I did more and more Web design and less and less print. And like everyone who made the switch from print to Web design, I bemoaned the lack of control.
I did a commercial for a phone company when I was five. But my first big thing was when I was eight. I was on the first season of 'E.R.'
We did a campaign here with New York Times. We had a great ad: "Today in America, someone will kill an elephant for a bracelet." We became sensitized in our society. Now there are four or five billion people in Asia who need to get this message. We need to use social media, print magazines, celebrities - anything we can to share this message. It's not cool, it's not okay. You are destroying beautiful animals. You are robbing a continent of its wealth. And you are hurting a lot of innocent people.
When the Internet came along, the first thing I did was look up Wu-Tang so I could print out their symbol and glue it onto my skateboard.
I don't want to name names because they'd be mad at me if I did, but people who are significant novelists can't get published by real publishers at this point, or have to go through two years of trying after writing a novel that's taken them five or six years and simply can't get the thing in print. Or it gets in print and it doesn't get reviewed in the New York Times Book Review and disappears without a trace. I mean, it's terrifying. I don't know how anybody can stand it. It's such an enormous amount of work and the economics of it are really quite brutal.
I actually looked at an Apple ad from 1978. It was a print ad. That shows you how ancient it was. And it said, 'Thousands of people have discovered the Apple computer.' Thousands of people.
'm constantly depressed by the Mexican gang members I meet in East L.A. who essentially live their lives inside five or six blocks. They are caught in some tiny ghetto of the mind that limits them to these five blocks because, they say, "I'm Mexican. I live here." And I say, "What do you mean you live here - five blocks? Your granny, your abualita, walked two thousand miles to get here. She violated borders, moved from one language to another, moved from a sixteenth-century village to a twenty-first-century city, and you live within five blocks?"
Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
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