A Quote by Mark Pendergrast
Coffee has assumed a social meaning that goes far beyond the simple black brew in the cup. The worldwide coffee culture is more than a culture - it is a cult. There are usenet newsgroups on the subject, along with innumerable sites on the World Wide Web, and Starbucks outlets populate every street corner, vying for space with other coffeehouses and chains. And after all is said and done, it's just the pit of a berry from an Ethiopian shrub.
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Is it possible to get a cup of coffee-flavored coffee anymore in this country? What happened with coffee? Did I miss a meeting? They have every other flavor but coffee-flavored coffee. They have mochaccino, frappaccino, cappuccino, al pacino...Coffee doesn't need a menu, it needs a cup.
While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
If you think of people as making decisions actively, every time we think about the cup of coffee, we say, "How much will I enjoy the cup of coffee, what else could I not do in the future because I buy this cup of coffee?
Starbucks goes to a great effort, and pays twice as much for its coffee as its competitors do, and is very careful to help coffee producers in developing countries grow coffee without pesticides and in ways that preserve forest structure.
Starbucks represents something beyond a cup of coffee.
I used to think of that line in Allen Ginsberg's 'Howl', about the 'sad cup of coffee'.. ..I have had cold coffee and hot coffee and lousy coffee, But I've never had a sad cup of coffee.
Wait!" What?" I lowered my cup hastily, wondering if maybe there was a stray hair, or worse, a newly boiled bug inside my cup. You got to smell it first. It's the proper way to cup coffee." Cup coffee?" Taste it." What? Are you the coffee police or something?
Almost all the world is natural chemicals, so it really makes you re-think everything. A cup of coffee is filled with chemicals. They've identified a thousand chemicals in a cup of coffee. But we only found 22 that have been tested in animal cancer tests out of this thousand. And of those, 17 are carcinogens. There are ten milligrams of known carcinogens in a cup of coffee and thats more carcinogens than youre likely to get from pesticide residues for a year!
My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
Tanzania sells about 50 million pounds of coffee a year to coffee-shop chains such as Starbucks and Peet's. But Sweet Unity is the only finished, branded product from the East African country to be sold directly in the U.S.
The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
A Mormon told me that they don't drink coffee. I said, "A cup of coffee every day gives you wonderful benefits." He said, "Like what?" I said, "Well, it keeps you from being Mormon ..."
I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.
I grew up not liking coffee, even though I'm from Brazil. Then I realized when I moved to San Francisco that it's not that I don't like coffee, I just didn't like the coffee I'd had before. I fell in love with my morning cup of coffee, and my second one at 11 A.M., and so on and so forth.
He put the coffee in the cup. He put the milk in the cup of coffee. He put the sugar in the white coffee, with the tea-spoon he stirred. He drank the white coffee and he put the cup down. Without speaking to me.
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