A Quote by Mark Pendergrast

Coca-Cola remains emblematic of the best and worst of America and Western civilization. The history of Coca-Cola is the often funny story of a group of men obsessed with putting a trivial soft drink "within an arm's reach of desire." But at the same time, it is a microcosm of American history. Coca-Cola grew up with the country, shaping and shaped by the times. The drink not only helped to alter consumption patterns, but attitudes toward leisure, work, advertising, sex, family life, and patriotism.

Mark Pendergrast

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Advertising Alter America American American History Arm Attitudes Best By The Time Civilization Coca-Cola Consumption Country Desire Drink Family Family Life Funny Funny Story Grew Grew Up Group Helped History Leisure Life Men Microcosm Obsessed Often Only Patriotism Patterns Putting Reach Remains Same Same Time Sex Shaped Shaping Soft Story The History Of Time Times Toward Trivial Up Western Western Civilization Within Work Worst

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Mark Pendergrast
American - Author
Born: 1948

Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, What is that?

Muhtar Kent

Who doesn't love an ice-cold Coca Cola? I'm not the biggest fan. So my New Year's Resolution for 2015 was to reach every corner of the world where Coca-Cola is not officially distributed.

Nuseir Yassin

Taoist chanting, Confucian chanting, Christian chanting, Buddhist chanting don't matter. Chanting Coca Cola, Coca Cola, Coca Cola … can be just as good if you keep a clear mind. But if you don't keep a clear mind, and are only following your thinking as you mouth the words, even the Buddha cannot help you.

Seungsahn

Coca-Cola is little more than sugar, some flavoring, and lots of (carbonated) water. It is largely indistinguishable from innumerable other brands of cola, yet people around the world seem to think that Coca-Cola is something and they are eager to ask for it by name and even to pay a premium for it.

George Ritzer

I rinse my hair with Coca-Cola sometimes. I don't like my hair when it's washed - it's fine and limp - but Coca-Cola makes it tousled, like I've gone through the Amazon or something.

Suki Waterhouse

The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.

John Kao

Buffett's methodology was straightforward, and in that sense 'simple.' It was not simple in the sense of being easy to execute. Valuing companies such as Coca-Cola took a wisdom forged by years of experience; even then, there was a highly subjective element. A Berkshire stockholder once complained that there were no more franchises like Coca-Cola left. Munger tartly rebuked him. 'Why should it be easy to do something that, if done well two or three times, will make your family rich for life?

Roger Lowenstein

You shouldn't drink two litres of Coca Cola every day.

Leroy Sane

If you gave me $100 billion and said take away the soft drink leadership of Coca-Cola in the world, I'd give it back to you and say it can't be done.

Warren Buffett

I don't drink coffee, so I have been known to have a Coca Cola on set at 6:30 A.M. in order to wake myself up.

Lili Reinhart

If somebody tweets 'I like Coca-Cola,' does that mean that they're actually going to buy Coca-Cola? One can? Two cans? Three cans? If they retweet someone else's Tweet, does that mean they're going to buy it?

Noreena Hertz

Take the folks at Coca-Cola. For many years, they were content to sit back and make the same old carbonated beverage. It was a good beverage, no question about it; generations of people had grown up drinking it and doing the experiment in sixth grade where you put a nail into a glass of Coke and after a couple of days the nail dissolves and the teacher says: Imagine what it does to your TEETH! So Coca-Cola was solidly entrenched in the market, and the management saw no need to improve.

Dave Barry

Although the flagship brand, Pepsi-Cola, has always been second to Coca-Cola, the Frito-Lay division is ten times larger than its largest competitor, Diamond Foods, Inc., of San Francisco. Its products take up whole aisles at Walmart.

John Seabrook

I met her in a club down in North Soho, where you drink champagne and it tastes just like Coca-Cola.

Ray Davies

I'd rather see you drink a glass of wine than a glass of milk. So many people drink Coca-Cola and all these soft drinks with sugar. Some of these drinks have 8 or 9 teaspoons of sugar in them What's the good of living if you can't have the things that give a little enjoyment?

Jack LaLanne

A Quote by Mark Pendergrast

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