A Quote by Mark Victor Hansen
Ninety percent of the success of any product or service is its promotion and marketing.
Related Quotes
The Ninety-Ninety Rule of Project Schedules - the first ninety percent of the task takes ninety percent of the time, and the last ten percent takes the other ninety percent.
Persistence isn't very glamorous. If genius is one percent inspiration and ninety-nine percent perspiration, then as a culture we tend to lionize the one percent. We love its flash and dazzle. But great power lies in the other ninety-nine percent.
The product will remain basically unknown until seven percent of the population knows it. As soon as seven percent of the population knows about that product, on the next day, about ninety-eight percent of the population knows about it.
If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.
Market-driven design builds the success of the product's marketing into the product itself.
The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.
Success is ninety-nine percent failure.
Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.
If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.
Ninety-eight percent of success is in the head and the heart.
The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
Music is, by far, the best art. Nothing even comes close. It's so immediate and emotional. In writing, maybe ninety percent of it is the unconscious and ten percent is control. In music, I think it's probably more like ninety-nine percent the unconscious. It's just a beautiful thing happening through you. And so, too, is writing a great story.
Ninety percent of SF [science fiction] is crud, but then, ninety percent of everything is crud.
If you're ninety-five percent of the way to outstanding success, doesn't it make sense to go the additional five percent of the way? ... A marathon which takes hours to run, can be won or lost by a matter of seconds.
Ninety percent of all music is always crap, and when too many people decide they're going to have guitar bands, then ninety percent of them are going to be crap. It's just a given law.
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