A Quote by Marsai Martin
I just want to keep on creating stuff that people can relate to and inspire anyone who feels like their voice isn't heard; being relatable and being as authentic as possible is the whole goal of my production company.
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Look, there might not be a whole lot of people that really can relate to being a fighter pilot. Let's just be honest. But there's a ton of people that can relate to being a mom, because I am doing it right along with them.
I really embrace things that I think people who like music can relate to, they grew up with the same stuff and know the same references so when they hear it being used as a metaphor to something else they'll be like that's unique, or funny or something that's relatable to me.
We believe that anyone can do anything, and everyone's a star. And that's evident from the shows we do. It just feels like a whole bunch of people in a room celebrating something - maybe just being alive.
But as long as you're creating the art you want to create, if people start liking you, you shouldn't have to apologize. You want your stuff to be heard by as many people as possible.
My goal was never to just create a company. A lot of people misinterpret that, as if I don't care about revenue or profit or any of those things. But what not being just a company means to me is not being just that - building something that actually makes a really big change in the world.
I love to make music, and if I could do this forever I'd be happy. But if I can help any other kid out there or anyone - and show them that "life throws weird stuff at you all the time. It's OK to get down, but it's bringing yourself back from that that's really going to make you who you are," if I can help anyone out there feel a little bit less alone or make them feel like their voice is being heard through me or my music, that is the goal.
I've been lucky enough with my NBA money to make some investments in some pretty cool things, whether it be partnering up with Ben Sturner and the Leverage Agency; being involved in an analytics company called Simatree; or creating a production company and working with brands and creating content in house.
I'm not interested in being gratuitously relatable and broadening out what I do in order to reach more people. When I'm going into specific details of the trauma, I think it's the details that connect with people. I'm accidentally relatable - I didn't mean to be, and I didn't think I would be. It feels like what I'm saying on stage is quite shameful and possibly perverted; so for other people to be laughing and go, "Oh, yes, we understand that. We are like that too," is very lovely.
I think the best thing is having a voice and being able to give people a different perspective and a different opinion and voice my emotions and how I feel. To be heard by people, it feels good.
I want to be silly, and that's being authentic just as much as being open and honest. It's authentic to make weird clown horn noises when it strikes you.
Being authentic in the way you'll see today on the sets [of Doctor Strange] that Charles Wood has designed for us, being authentic in filming, as we did for the first week on production on this in Nepal and in Kathmandu. It was important to us to make it feel like these were real locations and real things.
I feel like a lot of the stuff coming out right now just feels really inauthentic to me. But apparently, people don't seem to see through it. And this makes me sound bitter, but it's just my perspective. I'm not bitter. I just feel like there's a lot of stuff that doesn't feel like it's coming from a place of any sort of integrity. It just doesn't feel like it's coming from the heart, basically. It just feels like it's being produced because people know it's a formula that will work, or it's easily digestible and fun to look at.
I want to inspire kids, and yeah, if that helps with expansion teams - in the MLS or anything like that - but my main goal is just to inspire. Try and inspire our youth.
I think the most important part of anyone creating videos or creating anything is just being genuine and having it be true to what you want to do and who you are.
In the future, I just think that as far as when it comes to me and my music, I'm trying to help be the catalyst for whatever is going to inspire more people and keep a great creative community going. Whatever I can do to make everyone's records better, not just my own, just hopefully keep the whole flow of stuff going in a good direction. That's what I'll be doing, so look forward to whatever I'm involved with it and hopefully I can inspire the next generation.
It'd be negligent to say that I don't want to be at the top of the charts. Of course I do, it's proof that your song is being heard. But I think it's more about the work for me and being proud of what I'm doing in music than what people think about my music. I want to like my music before you like it. I don't want to sell anything that I don't really like. I don't want to sell myself short just to get to the top of the charts. It doesn't feel that great. Feeling proud of your work feels greater than being at the top of the charts.
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