I don't live in that world where I'm on social media, I don't got social media. Or I'm reading articles [about my game], so it's like I hear stuff by word of mouth a couple of days after so it never gets to me. So I can't get mad about what they say.
The translation of social media buzz does not really happen. Films do well through word of mouth.
The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.
Social media buzz can lead to huge successes when people spread the word about something they love and want to share. But authors creating their own buzz? Making their own noise? It's hard to make a lot of noise on our own about our own work. Except, sadly, negative noise.
There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.
Micro-Content + Community Management = Effective Social Media Marketing
Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
Well digital media and social media are eliminating the middle man - in the old days, you had to go through the editors. Or the television producer, you know? Now you have people talking directly to each other, globally who have never met. I think you put the "word" in "word of mouth."
Just about any growth company is going to need smart salespeople, account and project managers, business development, marketing, operations, customer service, content creation, communications, analytics, and social media.
The approach and strategies are very similar in that you gather all the information you can and then keep adding to that base of information as things develop. You do whatever the probabilities indicated based on the knowledge that you have at that time, but you are always willing to modify your behaviour or your approach as you get new information. In bridge, you behave in a way that gets the best from your partner. And in business, you behave in the way that gets the best from your managers and your employees.
I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.
In order to have a lasting career you'll need to spend time performing live to build your own audience, as it's not all about social media. Word of mouth still rules.
Word of mouth is way more important than millions of dollars spent marketing.
The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.