A Quote by Marshall McLuhan
One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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The natives of British Columbia live largely upon the fish which abound in their seas and rivers. If the fish do not come in due season, and the Indians are hungry, A Nootka wizard will make an image of a swimming fish and put it into the water in the direction from which the fish generally appear. This ceremony, accompanied by a prayer to the fish to come, will cause them to arrive at once.
Since philosophy is the art which teaches us how to live, and since children need to learn it as much as we do at other ages, why do we not instruct them in it? .. But in truth I know nothing about the philosophy of education except this: that the greatest and the most important difficulty known to human learning seems to lie in that area which treats how to bring up children and how to educate them.
The theory of the method of knowing which is advanced in these pages may be termed pragmatic. ... Only that which has been organized into our disposition so as to enable us to adapt the environment to our needs and adapt our aims and desires to the situation in which we live is really knowledge.
And no one has the right to say that no water-babies exist, till they have seen no water-babies existing; which is quite a different thing, mind, from not seeing water-babies; and a thing which nobody ever did, or perhaps will ever do. But surely ... they would have put it into spirits, or into the Illustrated News, or perhaps cut it into two halves, poor dear little thing, and sent one to Professor Owen, and one to Professor Huxley, to see what they would each say about it.
The ocean is the only alien and potentially hostile environment on the planet into which we tend to venture without thinking about the animals that live there, how they behave, how they support themselves, and how they perceive us. I know of no one who would set off into the jungles of Malaysia armed only with a bathing suit, a tube of suntan cream, and a book, and yet that's precisely how we approach the oceans.
These are the technicalities. The jetes and pirouettes.. but the music of the dance lies in the subtle signals between the steps: the fish's delivery of them, the fisherman's read of and response to them, which, if she's good, must be near telepathic. That's what takes a death-grip on your concentration. That's why your mind empties of all trivia, which, when playing a fish, includes just about everything else you could possible think of. That is what anglers live for.
Nothing in all nature is so lovely and so vigorous, so perfectly at home in its environment, as a fish in the sea. Its surroundings give to it a beauty, quality, and power which are not its own. We take it out, and at once a poor, limp dull thing, fit for nothing, is gasping away its life. So the soul, sunk in God, living the life of prayer, is supported, filled, transformed in beauty, by a vitality and a power which are not its own.
What a country calls its vital economic interests are not the things which enable its citizens to live, but the things which enable it to make war. Petrol is more likely than wheat to be a cause of international conflict.
I've been told that certain species of fish will grow according to the size of their environment. Put them in a tiny aquarium, and they remain small even at adulthood. Release them into a huge natural body of water, and they grow into their intended size. People are similar. If they live in a harsh and limiting environment, they stay small. But put them someplace that encourages growth, and they will expand to reach their potential.
The American people today are involved in a warfare more deadly than the war in Vietnam, but few of them seem aware of it and even fewer of them are doing anything about it. This is a war that is being waged against the American environment, against our lands, air, and water, which are the basis of that environment.
What is significant in one's own existence one is hardly aware, and it certainly should not bother the other fellow. What does a fish know about the water in which he swims all his life?
Our initial sensory data are always "first derivatives," statements about differences which exist among external objects or statements about changes which occur either in them or in our relationship to them. Objects and circumstances which remain absolutely constant relative to the observer, unchanged either by his own movement or by external events, are in general difficult and perhaps always impossible to perceive. What we perceive easily is difference and change and difference is a relationship.
The process could be likened to relaxing on a riverbank and watching a fish leap out of the water, sparkle for a moment in the sunlight, then dive back in a graceful arc. There is no need to engage in a mental dialogue about the merits and demerits of the fish, emotionally react to the fish, or jump into the water to try to catch the fish. Once the fish is out of sight, it should also be out of mind.
It is the responsibility of leadership and management to give opportunities and put demands on people which enable them to grow as human beings in their work environment.
The popular masses are like water, and the army is like a fish. How then can it be said that when there is water, a fish will have difficulty in preserving its existence? An army which fails to maintain good discipline gets into opposition with the popular masses, and thus by its own action dries up the water.
Utopia is a meta-utopia: the environment in which Utopian experiments may be tried out; the environment in which people are free to do their own thing; the environment which must, to a great extent, be realized first if more particular Utopian visions are to be realized stably.
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