A Quote by Marshall McLuhan

It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it — © Marshall McLuhan
It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
If the average jazz artist uses his head and at the outset of his career realizes he won't play as well at fifty as he does at twenty-five, he won't be in a line-up outside the Salvation Army when he's fifty.
A work is finished when an artist realizes his intentions.
A truly successful person knows how to overcome the past, use the present, and prepare for the future-but unless we can first surmount the past, we cannot effectively cope with either the present or the future.
I believe that a truly valuable artist must be an artist who realizes the impossibility of his task -and then continues to do it.
The Great Work of Magic is the collapsing of the future into the immediate present; the magician seizes reality and lives now, free from the bonds of his past, and knowing that the future is the Manifestation of his Will.
The great artist when he comes, uses everything that has been discovered or known about his art up to that point, being able to accept or reject in a time so short it seems that the knowledge was born with him, rather than that he takes instantly what it takes the ordinary man a lifetime to know, and then the great artist goes beyond what has been done or known and makes something of his own.
If we want to work out a policy for the present, we must examine the past and prepare for the future, discard the material and elevate the spirit, rely on the individual and exclude the mass.
He who wishes to maintain that the past of mankind no longer has any absolute value in lifemust also be ready to deny his ownlife until the present moment, indeed in advance until the last moment, as worthless. He who realizes that culture is the giving of form will also see that the highest forms that it is given to the human spirit to recognize have always been, psychologically considered, such evasions from the present. Considerations such as these do not at all square with the direction of America's mind.
Toward his critics, the artist harbors a defensive ace: knowledge that the future will erase the present.
Let the future tell the truth, and evaluate each one according to his work and accomplishments. The present is theirs; the future, for which I have really worked, is mine.
Let the future tell the truth and evaluate each one according to his work and accomplishments. The present is theirs; the future, for which I really worked, is mine.
The artist of the future will live the ordinary life of a human being, earning his living by some kind of labour. He will strive to give the fruit of that supreme spiritual force which passes through him to the greatest number of people, because this conveying of the feelings that have been born in him to the greatest number of people is his joy and his reward. The artist of the future will not even understand how it is possible for an artist, whose joy consists in the widest dissemination of his works, to give these works only in exchange for a certain payment.
Today is the parent of tomorrow. The present casts its shadow far into the future. That is the law of life, individual and social. Revolution that divests itself of ethical values thereby lays the foundation of injustice, deceit, and oppression for the future society. The means used to prepare the future become its cornerstone.
An artist cannot get along without a public; and when the public is absent, what does he do? He invents it, and turning his back on his age, he looks toward the future for what the present denies.
We human beings have enormous difficulty in focusing on the present; we always thinking about what we did, about how we could have done it better.... or else we think about the future, about what we're going to do.... But at this precise moment, you also realize that you can change your future by bringing the past into the present. Past and future only exist in our mind. The present moment, though, is outside of time, it's Eternity.... It isn't what you did in the past the will affect the present. It's what you do in the present that will redeem the past and thereby change the future.
How should an artist begin to do his work as an artist? I would insist that he begin his work as an artist by setting out to make a work of art.
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