A Quote by Marshall McLuhan

The cave art of Madison Avenue has been by far the most innovative and educative art form of the twentieth century. — © Marshall McLuhan
The cave art of Madison Avenue has been by far the most innovative and educative art form of the twentieth century.
Ads are the cave art of the twentieth century.
I've always thought photography was an art form, but it had very low appreciation in the beginning, except for some Europeans, and of course Stieglitz. Stieglitz always considered photography to be an art form and is the "father" of the creative concepts of the twentieth century.
I mean, certainly it's the single biggest event, I think, in terms of popular entertainment, or art even, if you say that, of the 20th Century. It's been film. It's the 20th Century's real art form.
Christian art today should be twentieth-century art.
Whatever they are, can Comics be "Art"? Of course they can. The "Art" in a piece is something independent of genre, form, or material. My feeling is that most paintings, most films, most music, most literature and, indeed, most comics fail as "Art." A masterpiece in any genre, form or material is equally "good." It's ridiculous to impose a hierarchy of value on art. The division between high and low art is one that cannot be defended because it has no correlation to aesthetic response.
As far as I can see, the history of experimental art in the twentieth century is intimately bound up with the experience of intoxification.
Perhaps... I mean there are people who defend that it as an art. I don't. I like it but it's not an art form as far as I'm concerned, and yet it's a similar thing, once you can't land those jumps, you're disqualified - that precludes it from ever becoming a serious art form.
Motion pictures are the art form of the 20th century, and one of the reasons is the fact that films are a slightly corrupted artform. They fit this century - they combine Art and business!
Film is more than the twentieth-century art. It's another part of the twentieth-century mind. It's the world seen from inside. We've come to a certain point in the history of film. If a thing can be filmed, the film is implied in the thing itself. This is where we are. The twentieth century is on film. You have to ask yourself if there's anything about us more important than the fact that we're constantly on film, constantly watching ourselves.
This deliberately nurtured hatred then spreads to all that is alive, to life itself, to the world with its colors, sounds, and shapes, to the human body. The embittered art of the twentieth century is perishing as a result of this ugly hate, for art is fruitless without love. In the East art has collapsed because it has been knocked down and trampled upon, but in the West the fall has been voluntary, a decline into a contrived and pretentious quest where the artist, instead of attempting to reveal the divine plan, tries to put himself in the place of God.
The thriller is the cardinal twentieth-century form. All it, like the twentieth century, wants to know is: Who's Guilty?
Patronizing the Arts is a brilliantly nuanced assessment of why universities must become art patrons. Learning from the twentieth-century university's embrace of Big Science, Garber argues that twenty-first-century universities must rigorously devote their attention to Big Art. Provocative, witty, and layered, Patronizing the Arts cogently demonstrates the advantages for both art and the university in this new and radical alliance.
That piece has been choreographed so badly so many times. I'm loathe to do it but I may eventually because it is one of the seminal art works of the twentieth century.
I'm not a twentieth-century novelist, I'm not modern, and certainly not postmodern. I follow the form of the nineteenth-century novel; that was the century that produced the models of the form. I'm old-fashioned, a storyteller. I'm not an analyst, and I'm not an intellectual.
One of the major changes in attitude that occurred in the world of art as we moved from the nineteenth into the twentieth century was that the twentieth century artist became more involved with personal expression than with celebrating exclusively the values of the society or the church. Along with this change came a broader acceptance of the belief that the artist can invent a reality that is more meaningful than the one that is literally given to the eye. I subscribe enthusiastically to this.
Some people flinch when you talk about art in the context of the needs of society thinking you are introducing something far too common for a discussion of art. Why should art have a purpose and a use? Art shouldn't be concerned with purpose and reason and need, they say. These are improper. But from the very beginning, it seems to me, stories have indeed been meant to be enjoyed, to appeal to that part of us which enjoys good form and good shape and good sound.
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