A Quote by Marshall McLuhan

The 'content' of any medium is always another medium. — © Marshall McLuhan
The 'content' of any medium is always another medium.
Digital medium has a vaster reach, more than any other medium, as the content is watched globally in various countries at the same time.
Motion pictures are a director's medium. Broadway is a writer's medium. Television is a producer's medium. I picked a medium I could control.
The content or time-clothing of any medium or culture is the preceding medium or culture.
I have had a hard time settling on one medium and feel like a dilettante at times, taking up one medium and then wanting to learn to work in another. At age 76, I really don't have the time to settle down to one medium when there are so many avenues to explore.
The social aspect of blogging is just as important as the content, so to borrow a phrase from the 1960s: the medium is the message. And my personal experience shows me that the potential of this medium is extra large.
Film is a temporal medium as much as it is a visual medium: you're playing with time, and you don't have that ability where someone can pause at home. That's such a fundamental part of what makes filmmaking exciting to me. I don't really have as much interest in any other medium. I just like the control.
They say that theater is the actor's medium, television is the writer's medium and film is the director's medium, and it's really true.
Painting is a medium in which the mind can actualize itself; it is a medium of thought. Thus painting, like music, tends to become its own content.
The funny thing is just the collision of genres, taking one medium and trying to ram it into another medium, whether it fits or not.
The amount of sophistication varies according to the quality of the medium, and to the state of the same medium at different times; it must be attributed in the best cases physiologically to the medium, intellectually to the control.
People talk about medium. What is your medium? My medium as a writer has been dirt, clay, sand--what I could touch, hold, stand on, and stand for--Earth. My medium has been Earth. Earth in correspondence with my mind.
Certain media attracts more pulpy or low-brow things, especially when they're young. Finding the best story, in any particular medium, is going to be as good, in any other medium.
At the end of the day, some authors will endure and most, including some very good ones, will not. Why do I think reading is important? It is such an effective medium between mind and mind. We think largely in words. A medium made only of words doesn't impose the barrier of any other medium. It is naked and unprotected communication. That's how you get pregnant. May you always be so.
If you are going to go to a medium, go to a medium as a skeptic... and this is a medium telling you this! Because if someone is a medium and they are legit, they're not going to be shocked by skepticism, they're not going to be taken aback or intimidated by skepticism.
Film is an emotional medium; it's not a logical medium. It's not an intellectual medium, so every decision you make as a filmmaker and an actor has to be emotional in some way, even in the rejection of logic.
With virtual reality, I'm not interested in the novelty factor. I'm interested in the foundations for a medium that could be more powerful than cinema, than theatre, than literature, than any other medium we've had before to connect one human being to another.
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