A Quote by Marshall McLuhan
Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.
Related Quotes
I never consciously place symbolism in my writing. That would be a self-conscious exercise and self-consciousness is defeating to any creative act. Better to get the subconscious to do the work for you, and get out of the way. The best symbolism is always unsuspected and natural. During a lifetime, one saves up information which collects itself around centers in the mind; these automatically become symbols on a subliminal level and need only be summoned in the heat of writing.
During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.
This amazing breakthrough full-length revolutionary audio uses a powerful new combination of a subliminal hypnotic induction AND beautiful original music (created with a really cool ancient musical instrument) AND brand-new subliminal clearing commands ALL designed to begin to clear your unconscious blocks of anything and everything in the way of your attracting what you really want – and this incredible one-hour audio does it without any effort at all on your part!
'Ms.' always flouted the rules of the ad world that say, especially for products directed at women, that the ad must be connected to the editorial. You don't have food ads unless you have recipes. You don't get clothing ads unless you have lavish fashion coverage. We never did that; every other women's magazine does.
The theater is often seen as comical in the movies; to me, it's not comical - it's my life. I don't mean that it can't be comical, but it's not only comical.
I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.
I have to match wits with the ads. Like, there's pop-ups that, like, move around and you have to chase them like it was a video game or something. And then there's ads where, like, you know, the X to, like, close the ad screen is so kind of small that you can't find it and you have to actually go looking for it. And so I spend all my energy - instead of, like, absorbing what the advertiser wants to communicate to me, I spend my energy trying to figure out how to defeat the ad.
In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
Flying is hypnotic and all pilots are willing victims to the spell.
Eighteenth-century doctors prescribed sugar pills for nearly everything: heart problems, headache, consumption, labor pains, insanity, old age, and blindness. Hence, the French expression 'like an apothecary without sugar' meant someone in an utterly hopeless situation.
Airline food is not intended for human consumption. It's intended as a form of in-flight entertainment, wherein the object is to guess what it is, starting with broad categories such as "mineral" and "linoleum."
Sometimes, though, I feel that pushing books is a whole lot like pushing medicine. Think of books as pills. I have pills that cure ignorance and pills that cure boredom. I have pills to elevate moods and pills to open people's eyes to the awful truth: uppers and downers as they were. I sell pills to help people find themselves and pills to help them lose themselves when they require escape from the pressures and anxieties of life in a complex society.
Marriage is a state that is attended with so much care and trouble, that it is a kind of faulty indulgence and selfishness to livesingle, in order to avoid the difficulties it is attended with.
The illusion that consumption - and its correlative, income - is desirable probably stems from too great preoccupation with what Knight calls "one-use goods," such as food and fuel, where the utilization and consumption of the good are tightly bound together in a single act or event. ... any economy in the consumption of fuel that enables us to maintain warmth or to generate power with lessened consumption again leaves us better off. ... there is no great value in consumption itself.
Only conscious man can mirror the universal: he can consciously become one with the universal and so can consciously transcend the individual.
Unless you become alert and aware in life, unless you change the quality of your living, you will not die consciously. And only a conscious death can bring you to a conscious birth; and then a far more conscious life opens its doors.
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