A Quote by Marshall McLuhan

The real news is bad news. — © Marshall McLuhan
The real news is bad news.
I'm confused about who the news belongs to. I always have it in my head that if your name's in the news, then the news should be paying you. Because it's your news and they're taking it and selling it as their product. ...If people didn't give the news their news, and if everybody kept their news to themselves, the news wouldn't have any news.
The news media are, for the most part, the bringers of bad news... and it's not entirely the media's fault, bad news gets higher ratings and sells more papers than good news.
Quentin Tarantino assistant called me and said: "I have good news and bad news. The good news is you got the part, the bad news is you have to do it." I was like: "Oh Jesus, when am I supposed to do this?" I was prepping Hostel.
The good news doesn't make any sense unless you know what the bad news is first, and the bad news goes pretty deep.
For a long period of time, the media covered rap music and hip hop the same way they cover a lot of black people, people of color, you know, the bad news happens to be news. They used to have these little stupid colloquialisms that pop up like, "You know what? No news is bad news!" They trick the masses into thinking that any news is great for you. And I just think that's a piece of crap.
Strategically, a major function of the CEO is to look for bad news and encourage the organization to respond to it. Employees must be encouraged to share bad news as much as good news.
So, good news/bad news: good news that I'm progressing; bad news that life is short and art is long.
I set a rule that people weren't allowed to send good news unless they sent around an equal amount of bad news. We had to get a balanced picture. In fact, I kind of favored just hearing about the accounts we were losing because ... bad news is generally more actionable than good news.
There's good news and bad news about 2 Fast 2 Furious, the moronic follow-up to The Fast and the Furious and a contender for the worst movie of 2003. The good news is that it's better, albeit marginally, than Freddy Got Fingered. The bad news is that it's 15 minutes longer.
It's a good news - bad news type of situation. The good news is that we won; the bad news is that my average is 9.00.
If news is not really news unless it is bad news, it may be difficult to claim we are an informed nation
There's racism and sexism and ageism and all sorts of idiocies. But bad news is not news. We've had bad news as a species for a long time. We've had slavery and human sacrifice and the holocaust and brutalities of such measure.
The investment business has taught me – increasingly as the years have passed – that people, especially investors (and, I believe, Americans), prefer good news and wishful thinking to bad news; and that there are always vested interests to offer facile, optimistic alternatives to the bad news.
It is much, much worse to receive bad news through the written word than by somebody simply telling you, and I’m sure you understand why. When somebody simply tells you bad news, you hear it once, and that’s the end of it. But when bad news is written down, whether in a letter or a newspaper or on your arm in felt tip pen, each time you read it, you feel as if you are receiving the bad news again and again.
The weakness of cable news is that it chases its audience around. Your audience wants fast-paced, popular news. It needs real news. Cable news changes its stripes based on audience reaction. Viewers are reacting well to breaking news? You probably do more breaking news than you need to. The struggle is building something so that people will come to you, as opposed to constantly changing what you are because you're unsure of where the audience is.
The phone's never far away. The TV's always on. We are constantly on the news cycle; either watching the news, making the news, talking about the news.
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