A Quote by Marshall McLuhan

The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film. — © Marshall McLuhan
The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
I grew up in a town with no movie theater. TV was my only link to the outside world. Film wasn't such a big deal to me. It was TV. So much so, that when I meet TV stars now... Not my co-workers, but real TV stars, I get nervous. I freak out around them.
It [TV] is the cancer of film. It's why people can't be educated to film. In the late '60s, we expected to see a movie or two every week and be stimulated, excited and inspired. And we did. Every week after week. Antonioni, Goddard, Truffaut - this endless list of people. And then comes television and home video. I know how to work exactly for the big screen, but it doesn't matter what I think about the art of movie-making versus TV.
I don't believe that less fortunate people should have to wait until a movie is released on public TV for free, while richer people get to see it months in advance.
One of the great things about a TV series is that it's different to a movie - in a movie you obviously know the beginning, the middle and the end of what you're going to do. With a TV series it's unfolding, and you're discovering with every episode.
There's something really cool about TV. TV, you get the luxury of having the same people around. It is such a blessing when you get a TV job. You really have a chance to get to make, like, work friends. I think TV is one of the few mediums where I've had the opportunity to get to know my crew members.
People sometimes, they just stop because they see this scope movie. They say "oh, this is a real movie, this is not a TV movie."
I think the biggest issue for legacy media - both TV and film - is that it just costs too much money to develop a TV series or movie. And most of them don't work. Then the one that works has to pay for the rest.
People behave differently to TV stars and film stars; it's to do with the scale of the medium. Film stars get hushed awe, TV stars get slapped on the back. Neither is good for you. Famous people don't hear the word 'no' enough.
TV acting is so extremely intimate, because of the peculiar involvement of the viewer with the completion or "closing" of the TV image, that the actor must achieve a great degree of spontaneous casualness that would be irrelevant in movie and lost on the stage. For the audience participates in the inner life of the TV actor as fully as in the outer life of the movie star. Technically, TV tends to be a close-up medium. The close-up that in the movie is used for shock is, on TV, a quite casual thing.
I understand that in TV, people like likable people. In film, you can get away with playing a terrible person. In TV, you're in people's homes every week.
I believe that the major operating ethic in American society right now, the most universal want and need is to be on TV. I've been on TV. I could be on TV all the time if I wanted to. But most people will never get on TV. It has to be a real breakthrough for them. And trouble is, people will do almost anything to get on it. You know, confess to crimes they haven't committed. You don't exist unless you're on TV. Yeah, it's a validation process.
TV is and will remain the leading medium - whether it's public broadcasting, commercially funded Free-TV, or whether it is our new growth engine, Pay-TV; whether it is distributed via broadcasting or on demand: The future of TV is - TV!
When you're doing the work, film and TV are exactly the same. TV is just film in reduced pieces.
We've recognized that Twitter is the second screen for TV, and TV is more fun with Twitter. There are a bunch of ways that we can be complementary to broadcasters.
The chance to tell personal, language-specific, culturally specific stories is really flourishing on TV and I think it's just the nature of movies and international demands that you need to get a much bigger audience. TV is more like independent film was. The forms of adult drama and certain kinds of sophisticated comedy, there's no room for them in the tentpole movie universe.
People look upon a person in TV as someone they can see for nothing. This is carried over in casting pictures. They're afraid; they will not cast a TV lead to be a lead in a movie.
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