A Quote by Marshall McLuhan

Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing. — © Marshall McLuhan
Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.
We imagine what this country is, but quite clearly, this country is a mystery. I mean, one of the reasons I did the election ads is, I thought I could learn something. Like, what the hell is going on? I think anybody - particularly a person of leftist persuasion such as myself - who stops and thinks even for a moment, realizes that something strange is going on and we don't quite get it.
If what the philosophers say be true, that all men's actions proceed from one source; that as they assent from a persuasion that a thing is so, and dissent from a persuasion that it is not, and suspend their judgment from a persuasion that it is uncertain, so likewise they seek a thing from a persuasion that it is for their advantage.
Noise is the typographical error and the poorly designed page...Ambiguity is noise. Redundancy is noise. Misuse of words is noise. Vagueness is noise. Jargon is noise.
The first ads for medical marijuana have started airing on television in California. The ads are quite expensive. It costs a lot of money to buy 30 seconds during 'Spongebob Squarepants.'
Wheeler hopes that we can discover, within the context of physics, a principle that will enable the universe to come into existence "of its own accord." In his search for such a theory, he remarks: "No guiding principle would seem more powerful than the requirement that it should provide the universe with a way to come into being." Wheeler likened this 'self-causing' universe to a self-excited circuit in electronics.
We stand on no high moral plateau in our time. We are, in fact, plumbing depths of depravity unknown to our ancestors--and whatever may have been the evil in which they engaged, at least they were willing to acknowledge the principle by which their evil was condemned. We have even turned our back on the principle.
I talked to the general counsel of the DNC, and he assures me that every step along the way, when we were notified of these issues, that we changed systems, changed procedures, but these hackers are so sophisticated that they changed procedures.
Home sales are coming down from the mountain peak, but they will level out at a high plateau - a plateau that is higher than previous peaks in the housing cycle.
In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.
One never learns by success. Success is the plateau that one rests upon to take breath and look down from upon the straight and difficult path, but one does not climb upon a plateau.
Does a firm persuasion that a thing is so, make it so?" He replied, "All poets believe it does. And in ages of imagination, this firm persuasion removes mountains; but many are not capable of firm persuasion of anything.
I don't think anyone would object to Facebook selling ads or having ads directed at me, as long as people didn't think those ads were manipulated by personal data.
I understand we have, you know, a very unique situation, a very volatile election, two very high-profile candidates. You want to be very careful about what you do. But, you know, my sense is always - this is with respect to any decision maker - and that is you have procedures in place, when you follow those procedures, you're more likely to get the right outcome and you're less likely to be second guessed simply because you have the procedures and you take away the argument that there are politics involved if you follow the procedures.
I do identify with Olympic athletes quite a lot because they have to push to reach a certain plateau and some of them go on and some of them give up and some art - you know, some people are very talented in art and do a few amazing things and then give it up and go on and do other things, and others are in it for the long haul, more or less long-distance runners.
For twenty-five centuries, Western knowledge has tried to look upon the world. It has failed to understand that the world is not for the beholding. It is for hearing. It is not legible, but audible. Our science has always desired to monitor, measure, abstract, and castrate meaning, forgetting that life is full of noise and that death alone is silent: work noise, noise of man, and noise of beast. Noise bought, sold, or prohibited. Nothing essential happens in the absence of noise.
Positivism stands or falls with the principle of scientism, that is that the meaning of knowledge is defined by what the sciences do and can thus be adequately explicated through the methodological analysis of scientific procedures.
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