A Quote by Marshall McLuhan

New media are new archetypes, at first disguised as degradations of older media.

Marshall McLuhan

Quote Topics

Archetypes Disguised First Media New New Me New Media Older

Quote Author

Marshall McLuhan
Canadian - Sociologist
July 21, 1911 - December 31, 1980

New media's not very old, hence the word new, so we don't know a lot of things about new media and by the time you've taught it it's probably out of date. I think it's much more beneficial to have an experiential lesson versus a classroom lesson in new media.

Ben Huh

I've talked about how the future of journalism will be a hybrid future where traditional media players embrace the ways of new media (including transparency, interactivity, and immediacy) and new media companies adopt the best practices of old media (including fairness, accuracy, and high-impact investigative journalism).

Arianna Huffington

From American Idol to The Matrix participatory media - where old and new media converge by involving fans - is influencing our culture by creating new forms of interactive storytelling. Yet by enabling people to participate in such various media they can converge as a crowd to alter the story to create new modes of engagement, some not necessarily endorsed by the creator - or the brands that back them.

Henry Jenkins

Communication is paramount, and what medium or what format you utilize should be a non-issue. In some respects, that has created a barrier for new media, especially web new media, because often times maybe the media itself comes before the concept, before the ideas, and ends up navigating or dictating the outcome.

Doug Aitken

On my end, I am still surprised that many media organizations are unable to adapt to new media formats and, more importantly, new network behaviors.

Om Malik

I'm reading the way a lot of technology executives have decried 'gatekeepers' and 'traditional media,' and that one of the promises of 'new media' was that it would break the chokehold that old media companies had on public opinion.

Franklin Foer

Being the first is old media, while being to the point is new media. And Twitter never forgets.

Mercedes Bunz

I decided to go to the cinema school because I thought it was a new sort of media. Nowadays, it's not anymore, but in the '50s, cinema had a half century of age. Today it's more than one century. I thought it was a new media, a new way of telling stories.

Costa-Gavras

The plate tectonics of media have shifted where NBC had to become a new media company from an old media company.

Carson Daly

The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.

Marshall McLuhan

I used to work for an NGO called Transitions Online, and I was their Director of New Media. I was a very idealistic fellow who thought that he could use blogs, social networks and new media to help promote democracy, human rights and freedom of expression.

Evgeny Morozov

What's really going on here is, this is a media shift. It's comparable to what happened in the 1950s and the birth of electronic mass media back then.This is the birth of a new kind of personal media, where, instead of we're all watching one program, we're all watching each other. And the history of media makes it really clear. Whenever we have a big innovation, the first wave of stuff we do is pretty crummy. The printing press gave us pornography, cheap thrillers, and how-to books. Television gave us Newt Minow's vast wasteland.