A Quote by Marshall McLuhan

The artist must ever play and experiment with new means of arranging experience, even though the majority of his audience may prefer to remain fixed in their old perceptual attitudes.
He who desires or attempts to reform the government of a state and wishes to have it accepted, must at least retain the semblance of the old forms; so that it may seem to the people that there has been no change in the institutions, even though in fact they are entirely different from the old ones. For the great majority of mankind are satisfied with appearances, as though they were realities.
Though the artist must remain master of his craft, the surface, at times raised to the highest pitch of loveliness, should transmit to the beholder the sensation which possessed the artist.
The scientific theorist is not to be envied. For Nature, or more precisely experiment, is an exorable and not very friendly judge of his work. It never says "yes" to a theory. In the most favorable cases it says "Maybe," and in the great majority of cases simply "No." If an experiment agrees with a theory it means for the latter "Maybe," and if it does not agree it means "No." Probably every theory will some day experience its "No" - most theories, soon after conception.
Prophetic utterance, like poetic utterance, transforms experience and moves the receiver to new attitudes. The kinds of experience--the recognitions or revelations--out of which both prophecy and poetry emerge, are such as to stir the prophet or poet to speech that may exceed their own known capacities; they are "inspired," they breathe in revelation and breathe out new words; and by so doing they transfer over to the listener or reader a parallel experience, a parallel intensity, which impels that person into new attitudes and new actions.
Who aspires to remain leader must keep in advance of his column. His fear must not play traitor to his occasions. The instant he falls into line with his followers, a bolder spirit may throw himself at the head of the movement initiated, and in that moment his leadership is gone.
The critic, to interpret his artist, even to understand his artist, must be able to get into the mind of his artist; he must feel and comprehend the vast pressure of the creative passion.
An artist must find his expression closely linked to his individual experience or else follow in the old grooves resulting in lifeless forms.
Einstein does not remain attached to the classical principles, and when presented with a problem in physics he quickly envisages all of its possibilities. This leads immediately in his mind to the prediction of new phenomena which may one day be verified by experiment.
The agricultural co-operative movement has been a severe ideological and political struggle from the very beginning. No cooperative can be established without going through such a struggle. Before a brand-new social system can be built on the site of the old, the site must be swept clean. Invariably, remnants of old ideas reflecting the old system remain in people's minds for a long time, and they do not easily give way. After a co-operative is established, it must go through many more struggles before it can be consolidated. Even then, the moment it relaxes its efforts it may collapse.
If you practice for ten years, you may begin to please yourself, after 20 years you may become a performer and please the audience, after 30 years you may please even your guru, but you must practice for many more years before you finally become a true artist-then you may please even God.
For organisations, flexibility is a must to cope with fluctuations in demand and remain competitive, and people must be able to develop adaptable attitudes to quickly embrace evolving business conditions, new business opportunities, and shifting strategies.
If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the artist play just before Gaga.' Now you've exposed the huge Gaga audience to the new artist. It's similar to showing a trailer before a movie. The hit creates a hit.
I feel Noah has been alone for the majority of his life and inherently searching for a family, even though he may not express that outwardly. But his encounter with Rosalee gave him hope in finding someone who thinks like him.
By natural means, as the Lord always operates for the accomplishment of his purposes, means so simple that the thoughtless and unbelieving do not see the manifestation of his power, he brought the Puritans from the old world to New England, the Dutch to New York, the English Cavaliers to Virginia and the French to New Orleans, a combination of races which, paradoxical as it may appear, was just calculated to give us the composite America who made the United States of America what it is, the greatest nation of the world today.
You must feel an affinity for what you are photographing. You must be part of it, and yet remain sufficiently detached to see it objectively. Like watching from the audience a play you already know by heart.
Sometimes, however, the new synthetic complex proves stable, and even serves as the beginning of a much larger cluster of attitudes that displace some we've previously considered to be fixed parts of ourselves.
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