A Quote by Marshall McLuhan
Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
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Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.
I don't like anything unsigned in a newspaper that purports to be the opinion of some group if we don't know who the group is. It's laughable to say that The Miami Herald's editorials or any newspaper's editorials represent any views other than those of the people writing them, so why don't we tell everybody who they are?
I'm not an ad-libber. If I'm asked to ad-lib, I can ad-lib forever and it's really fun to do that, but I find that well-written scripts are put together very carefully. Once you start to ad-lib and add words to sentences, there's a slacking that happens. When it's good writing, it's taut. I'm not judging people who do ad-lib.
I always believe that if you're looking at a magazine and I'm one of 40 ads, I - in effect - get one-fortieth of your attention. But if, when you close that magazine, you're still thinking about my ad, I've got a lot more than one-fortieth of your attention.
One Ad is worth more to a paper than forty Editorials.
Why one Ad is worth more to a paper than 40 Editorials.
I can't tell you how many home businesses are almost in bankruptcy court over a Yellow Pages ad only to find out that the Yellow Pages ad isn't where their market will look for them, and it cost more than they thought.
YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad' button that you can click after five seconds to go directly to the video if you are not interested in the ad. Now, that's what I call consumer sovereignty!
I recently signed on with Lancome, and I guess it's any girl's modeling dream come true. Especially being in a beauty ad, more so because I'm French. There are so many girls out there, and I'm just so flattered they picked me. The Tom Ford fragrance ad was the first thing I did. Black Orchid is my winter scent and of course it has a nostalgic feel.
Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.
I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.
I know nothing more enjoyable than that happy-go-lucky wandering life, in which you are perfectly free; without shackles of any kind, without care, without preoccupation, without thought even of to-morrow. You go in any direction you please, without any guide save your fancy.
If you take any activity, any art, any discipline, any skill-take it and push it as far as it will go, push it beyond where it has ever been before, push it to the wildest edges of edges, then you force it into the realm of magic.
I was a giant fan of 'Whose Line Is It Anyway' in high school, and I was obsessed with Jim Carrey and cut out any picture of Jim Carrey that ever came in any kind of magazine. I put it all over my walls. At the time, I thought humor was just repeating lines from 'Ace Ventura' ad nauseum in the back of my advanced math class.
Hollywood is right. A good and strong movie can have a more powerful social impact than any and all political speeches or newspaper editorials and columns.
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